Howtodoa120secpitch 091022182522-phpapp02

THE ARTof the

Elevator Pitch

A tutorial for STARTup Live

by Andreas [email protected]://www.starteurope.at

questioncan you do an elevator pitch?

Aaaaaahhhhhh

HOW

TO DO

A SUCCESSFUL

ELEVATOR PITCH

at

INTERESTED?

YES

What‘s an elevator pitch?

your idea…

a stage…

and an audience…

to be inspired…

3 RULES

90 seconds

mediano

3 keywords and your name

describeyour idea

to

example…

IMPOSSIBLE?

NO

http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3

7useful HINTs

STRUCTURE YOUR PITCH

introduction

problem

vision idea

soltuion

key wordssolution

background

requirements

in one sentence each…

introduceyourself

and...

…your background

then GAIN ATTENT

therefore you have to know: who’s

your audience and what specific

interests and concerns do they have?

IO N AND INTEREST

start with something catchy

a rhetorical question, a picture, a story, an example or any excitinginformation.

picture your idea

an effective elevator pitch is illustrative and tangible.

use picture language, comparisons and examples to activate positive connections with your audience.

describe the problem you want to solve

describe your vision

an effective elevator pitch describes the solution by pointing out the benefits for the customers.

be different

what makes your solution unique?

ACTION

what will the solution require to get started:

what people are you looking for?which skills should they have?which technology you want to use?

motivate your potential team partners:make clear that this is a unique chance to take a share in an awesome idea.

remember:every startup needs at least a developer,

remember:every startup needs at least a developer,artist,

remember:every startup needs at least a developer,artist,marketer,

remember:every startup needs at least a developer,artist,marketer, system admin and

remember:every startup needs at least a developer,artist,marketer, system admin and legal advisor!

WHAT‘s MORE…

MANAGE YOUR TIME

you have 90sec

we recommend…

introduction 15sec

introduction 15sec

problem 30sec

introduction 15sec

problem 30sec

vision 30sec

introduction 15sec

problem 30sec

vision 30sec

requirments 15sec

MAKE YOUR IDEA UNDERSTANDABLE

„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”

Chris O’Leary

be concise

An effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.

„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”

Chris O’Leary

your pitch should be clearrather than being filled with …

an effective elevator pitch can be understood byyour grandparents too.

be consistent

one message, one story.

APPEARANCE

dress as usual and feel yourself comfortable

be confident

have fun

show passion

show integrity

YOUR ATTITUDE

EXAMPLE

watch a few example elevator pitches here is one.

test your pitch

read my pitch?

keep your eyes shut while someone reads your text out loud

how did you feel? what did you imagine?did you stumble? I like

questioncan you do an elevator pitch?

QUESTIONS?email me: [email protected]

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