How's it Done? MI SA Conference Workshop

How’s it done?

A Glimpse into organizations

engaging in social media

Michigan Assoc. of CMH Boards10th Annual Substance Abuse Conference

Sept 14-15, 2009

ObjectivesObjectives

•Share stories Share stories

•Describe 2-3 examples Describe 2-3 examples

•Map your own Map your own online/offline presence online/offline presence

•Identify three steps to Identify three steps to getting started or advance getting started or advance

What landed you here?

Of all the workshops to pick from ..

What isSocial Media?

There’s aNew ..

Did yousee the video

from .. Heads upSaw that! Are you

Yes,

link isHmmm

Having conversations … online

Social Media is…People

Assessment

What Changeswhen we change

the way we Communicate?

How’s it being done?

Hurricane Katrina

“How do we get people to stop

saying bad things about us on the web?”

Meet Wendy HarmanSocial Media Manager Task: Stop the bad talk on the web

So, .. what do you think Wendy did first?

“What, precisely, is being said about us?”

by whom? Where? Context?

Assessment

Most peopleReally, really

Like usAnd want to

Support us!

Now what?

http://redcrossfundraisingtools.wikispaces.com

/

What did youthat

surprisedyou?

see or hear

What ideas did you get to help you?

How’s it being done?

Institute

How can we build a Social Network for Coalitions?

Meet Sue StineSr. Manager Dissemination and Coalition Relations CADCA InstituteTask: engage coalitions online

Connected Communities

http://connectedcommunities.ning.com

The Data

What did youthat

interestsyou?

see or hear

Meet Brock FairbrotherPrevention Specialist Colby Regional Prevention CenterTask: engage youth in meaningful projects

Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?

Northwest Regional Prevention Center

Colby, KS

YES!

Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?

What did you

that makes you curious?

see or hear

Listening Project

Listening Project

Participation Participation ProjectProject

CommentingCommenting•What did they say well?

•What did they miss?

•Answer questions, provide links

•What are other people saying, link.

•How does it apply to you?

•Look Forward - Look Backward

•Ask, “What if”

The How-to’s of

Where are your Opportunities?

What from these stories offers insights

or possibilities

for you?

Your next steps?

What Changeswhen we change

the way we Communicate?

What is changing?

we change society.

When wechange

the way we Communicate,

--Clay Shirky

Photo Citations• Gutenberg Press

http://www.exceler8ion.com/wp-content/uploads/2007/09/gutenbergpress.jpg

• Illuminated Manuscripts http://www.internettime.com/images/bibel.jpg

• Old radio http://www.dandavats.com/wp-content/uploads/old_radio.gif

• Early computer http://www.computerhistory.org/timeline/images/1956_kinput_large.jpg

• Social Media http://thefuturebuzz.com/pics/power%20users/Part%201/socialmedia.jpg

• Hurricane Rita http://www.flickr.com/photos/12261901@N00/45591559

• New Orleans Flooding http://www.flickr.com/photos/28817993@N00/38963406

• Coast Guard http://www.flickr.com/photos/28817993@N00/43763900

• Question mark http://www.flickr.com/photos/24350382@N07/2949435839/

• Social media landscape http://www.flickr.com/photos/fredcavazza/2564571564/

References & Resources • Google Alerts http://alerts.google.com

• Technorati http://www.technorati.com

• Blogpulse http://www.blogpulse.com

• Google Reader http://reader.google.com

• Netvibes http://www.netvibes.com

• Ning http://www.ning.com

• Dover Youth2Youth http://www.doveryouth.com/index2.shtml

• http://www.slideshare.net/kanter/listening-bootcamp-chicago-workshop

• http://kdpaine.blogs.com/ http://redcrossfundraisingtools.wikispaces.com/

• http://redcrossfundraisingtools.wikispaces.com/

• http://bit.ly/yNJaL

• http://connectedcommunities.ning.com

• http://bit.ly/l9T6N

In Gratitude• Abundantly grateful to Beth Kanter for her leadership and phenomenal work in social

media for nonprofits. A good portion of this workshop is based on her online advice including her workshop, Listening Bootcamp at http://www.slideshare.net/kanter/listening-bootcamp-chicago-workshop

• KD Paine’s Measurement Blot at http://kdpaine.blogs.com/

• Wendy Harman’s remarkable work for the American Red Cross shared widely including:

• Social Media Tools Wiki http://redcrossfundraisingtools.wikispaces.com/

• John Hayden’s podcast interview http://bit.ly/yNJaL

• Sue Stine with CADCA’s Coalition Institute and her leadership for Connected Communities, a social network for coalition leaders, members and others at http://connectedcommunities.ning.com

• Brock Fairbrother and his Director, Sue Evans with the Northwest Regional Prevention Center in Colby, KS and their leading edge work bringing together youth to collaborate on an anti-geographical collaboration, Project Fuel. The story and podcast interview appears http://bit.ly/l9T6N

• CSAP’s Central CAPT for sponsoring this workshop.