How ZALORA Increased Customer LTV With Vizury’s Personalized Browser Push Platform Solution ZALORA ran static push notifications to promote their End of Season Sale and drive users back to their app. ZALORA used Vizury’s dynamic feed-based Browser Push Notifications: This helped ZALORA to engage their users at different stages of the purchase cycle and thereby driving up revenue Results Personalised notifications Performing better than Static notifications When notifications were sent with product details ~2.5X CVR 2X CTR Higher dynamic conversion in volume than static notifications. ~20X Objective The primary objective of ZALORA was to: Reach out to its users who drop off from product & cart pages to drive revenue and increase customer LTV. ZALORA also wanted to inform inactive users whenever prices of their carted or viewed products reduced, upcoming offers and deals, etc. to retain, re-engage. To send customized 1:1 notifications To trigger 30 days inactive users To trigger price drop-alerts on user’s cart and viewed products To trigger drop-offs on product and cart pages with 15mins, 24hrs, 48hrs time interval vizury.com | [email protected]
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How ZALORA Increased Customer LTV With Vizury s Personalized … · 2019. 11. 9. · How ZALORA Increased Customer LTV With Vizury’s Personalized Browser Push Platform Solution
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How ZALORA Increased Customer LTV WithVizury’s Personalized Browser Push Platform
Solution
ZALORA ran static push notifications to promote their End of Season Sale and drive users back to their app. ZALORA used Vizury’s dynamic feed-based Browser Push Notifications:
This helped ZALORA to engage their users at di�erent stages of the purchase cycle and thereby driving up revenue
Results
Personalised notifications Performingbetter than Static notifications
When notifications were sent withproduct details
~2.5X CVR
2X CTR
Higher dynamic conversion in volumethan static notifications.
~20X
Objective
The primary objective of ZALORA was to:
Reach out to its users who drop o� from product & cart pages to drive revenue and increase customer LTV.
ZALORA also wanted to inform inactive users whenever prices of their carted or viewed products reduced, upcoming o�ers and deals, etc. to retain, re-engage.
To send customized 1:1 notifications
To trigger 30 days inactive users
To trigger price drop-alerts on user’s cart and viewed products
To trigger drop-o�s on product and cart pages with 15mins, 24hrs, 48hrs time interval
Vizury is a commerce marketing platform and its personalized retargeting stack is used by digital companies to grow marketing ROI and enhance transactions. Vizury’s retargeting platform is unique as it o�ers an integrated proposition to target and engage with the interested consumers over Programmatic, Social and Notification channels. This platform was launched in 2007 and after achieving global scale and success, the platform and business of Vizury was acquired by A�e in 2018.
After the acquisition of the Vizury platform, it has now become an integral product as part of A�e’s Consumer Platform. A�e started in 2005 and is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.
ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA o�ers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. O�ering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.
Owned Media Retargeting Social Media RetargetingFacebook / Instagram
Display & Video RetargetingProgrammatic Advertising On Exchanges