How your vision practice can benefit by offering hearing services

Integrated Hearing Tactics…….It’s Visionary!

Ron Greenberg, Partner 25 Years in Vision Sales/Marketing/Operations

▪ Allergan Medical Optics▪ Sales Rep▪ Regional Sales Manager▪ Director North America Operations▪ Director Surgical Marketing

▪ Founder of HealthCapital Inc.▪ Strategic Financial Marketing for Vision

Clients include Bausch & Lomb, Summit Technology, AMO,

Alcon, Wavelight and more.

▪ Founder of Patientfinance.com▪ Built to $140M of Funding and sold to GE/Care

Credit

Sean O’Donnell, Partner 20 Years in Vision Sales/Marketing/Operations

▪ Chiron Surgical Sales▪ Summit Technology

▪ Sales Northeast▪ Area Sales Director Western U.S.

Led Country in Sales Developed Business Consulting Team

▪ Opened and Managed Lasik Centers▪ Founder Laser Locators

▪ Nation’s leading provider of pre-owned vision equipment

Today’s Eye Care Providers must be “innovative” in the technology and businesssolutions that are integrated into their practices.

Today’s Patients:-Seek Quality of Care-Convenience of Delivery of Care-Consider their Eye Care Provider as a Primary Care Provider!

Today’s Patients want to:-Live life to the Fullest!

-Be an Active member of the Community!

Optical Dispensary Lasik Premium IOL Botox® Laser Skin Resurfacing Lid Lifts Permanent Eye Liner Laser Hair Removal Vitamin Supplements

Lid Lift

Botox

Vitamin Supplements

Laser Hair Removal

Laser Skin Resurfacing

Permanent Eye Liner

“When you lose your eyesight, you lose contact with things.

When you lose your hearing, you lose contact with people.”

Helen Keller (1880 - 1968)

Must Have

Poor Vision magnifies Hearing Loss! With Hearing Loss Patients: Are Depressed Withdraw from normal activities Appear lackluster, disinterested

Hearing loss affects: family, friends and loved ones

Patients prefer a Professional Office Retail settings are high pressure Retail settings is admitting old age

Patients who seek early help for hearing loss RETAIN more natural hearing later in life.

Opportunity fills waiting rooms every day. Non reimbursed revenues are down. Senior patients trust their eye care providers. Hearing services are expanding in Ophthalmology Practices!

Let it happen in YOUR practice

Industry experts have made this claim for years, why don’t more Providers take

advantage of this opportunity?

Active Chart Valuation 10,000 Medicare Charts 60% will benefit with Hearing Aid 50% will purchase from you 1.8 Hearing Aids per Patient Average Retail of $2,200

Top Line Opportunity $11,880,000 Retail Sales

Operating Margin Approximately 25% Margin $2,970,000

Go it Alone: High Risk of Failure Hire a Consulting Firm: Provides Road Map

Staff RecruitmentOperational GuidancePurchase Commitment to Hearing Systems

Both these Options Require you to Spend on:1. Hiring Licensed Hearing Specialist2. Legal Fees 3. Management of Staffing4. Administrative cost5. Allocation of Space6. Equipment7. Collateral8. Web Design9. Marketing Design & Print10. After Sale Care of Patients

$150,000 Investment

Beltone has been a technology leader in the hearing aid industry for nearly 70 years.

It’s global R&D teams located in Europe and the US have been at the forefront of new digital technology such as Feedback Management, Directional Microphone Technology, and Noise Reduction.

Latest Digital technology

Leader in Feedback Management, Directional Microphone

Technology,

and Noise Reduction technology

Industry’s most extensive “Open Fit” product line

Most cosmetic and comprehensive RIE product line in the

industry

Fitting software designed for patient interaction (Solus

2.3)

Beltone AVE (Audio Verification Environment) Industry’s first multi-media surround-sound system for in-

office counseling, demonstration and fit verification

Beltone offers a complete product line that fits 100% of hearing losses. Fitting Software allows patients to experience enhanced hearing before they buy.

Beltone Product Portfolio

Industry Leading Wireless Communication via 2.4 GHz signal

Leap Frogs competition in algorithms designed for wireless communication between instruments Synchronized Smart Beam Directionality Synchronized Noise reduction Synchronized Monitored Spacial Recovery

Includes Remote Control Bluetooth Connectivity Wireliess Audio Streaming

▪ Streamed directly to instrument

Wireless Instrument Programming▪ No programming cords needed

Streamer

Remote

Bluetooth

BelCare is Beltone’s standard patient protocol and aftercare program.

Hearing Evaluation Realistic Expectations Minimum Loss of Fit Quality Control

Review Verification of Benefits Follow-up Schedule Lifetime Care Warranty & LS&D Two -Year Loss

Protection 30-Day Refund Patient Care Line Code of Ethics

Travel

Your Hearing Health

Business Starter Package $32,500.00 (can be leased)

Monthly Operations Fee $2,900.00

Hearing Aid Sale Fees*Billed Weekly based upon actual sales

1. Hearing Aid2. Supplies3. Extended Warranty

Variable Marketing Expense 1. Additional Direct Mail2. Expanded Print Materials3. PPC Web Campaign4. Expanded Web Services5. Custom Practice Tumblers6. Increased Lunch & Learns7. Digital Signage (Q2, 2010)

Gather Checklist Materials Sign 3 Year Contract

Submit:

Materials

Contract

Business Starter Kit Fee

1st Month Service Expense Fee

Within 45 Days:

Website Live

Concierge Live

Equipment Installed

Signage Set Up

Staff Lunch & Learn

Direct Mail Schedule Complete

Sean O’Donnell

Ron Greenberg

Managing Partners

Ken Stone

Operations

Tayra Paul

Controller

Danielle Farrar

Administration

Nancy Ware

CommunicationsArea Sales Team

Refer to Map

Jason Carozza

I.T. & Logistics

Area 1

Area 5Area 9

Area 7

Area 8

Area 6

Area 3

Area 2

Area 4

Area 10

ECH