In addition, 56% OF AMERICANS are unlikely to return to that business where they encountered an unclean or unpleasant restroom and 26% say they would leave without purchasing what they came for. Unclean restrooms result in losing today’s sale and future business. HOW YOUR RESTROOMS AFFECT YOUR BOTTOM LINE Sometimes the restroom is an afterthought for a business, way down on the list of important things that need to be taken care of. However, our research shows that if your restrooms aren’t at the top of the list, it could be costing you money. 68% OF AMERICANS have suffered a particularly unpleasant experience in a public restroom due to the condition of the facilities. That’s bad news for businesses since Americans say they judge establishments based on the state of their restrooms. Over half of Americans perceive that a business with unclean restrooms has a poor management team. PERCEPTION OF AN UNCLEAN RESTROOM 4 8% RAISES DOUBTS ABOUT HOW THEY HANDLE OTHER ASPECTS MAKES ME THINK THE COMPANY IS LAZY/SLOPPY 4 9% CAUSES ME TO LOWER MY OPINION OF THEM 5 1% SHOWS THEY DON’T CARE ABOUT THEIR CUSTOMERS 52% INDICATES POOR MANAGEMENT 53% THINK TWICE BEFORE FREQUENTING THAT BUSINESS IN THE FUTURE 48% TELL A FRIEND ABOUT THE EXPERIENCE & NAMED THE BUSINESS/LOCATION 32% LEAVE WITH OUT COMPLETING YOUR BUSINESS 26% VOW TO NEVER AGAIN FREQUENT THAT BUSINESS 17% HOW DO YOU RESPOND TO AN UNCLEAN RESTROOM?
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In addition, 56% OF AMERICANS are unlikely to
return to that business where they encountered an
unclean or unpleasant restroom and 26% say they
would leave without purchasing what they came
for. Unclean restrooms result in losing today’s sale
and future business.
HOW YOUR RESTROOMSAFFECT YOUR BOTTOM LINE
Sometimes the restroom is an afterthought for a business, way down on the list of
important things that need to be taken care of. However, our research shows that if
your restrooms aren’t at the top of the list, it could be costing you money.
68% OF AMERICANS have suffered a particularly unpleasant
experience in a public restroom due to the condition of the
facilities. That’s bad news for businesses since Americans say
they judge establishments based on the state of their restrooms.
Over half of Americans perceive that a business with unclean
restrooms has a poor management team.
PERCEPTION OF ANUNCLEAN RESTROOM
48%RAISES DOUBTS ABOUT
HOW THEY HANDLE OTHER
ASPECTS
MAKES ME THINK THE
COMPANY IS LAZY/SLOPPY
49%CAUSES ME TO LOWER
MY OPINION OF THEM
51%SHOWS THEY DON’T CARE ABOUT THEIR CUSTOMERS
52%INDICATES
POOR MANAGEMENT
53%
THINK TWICE BEFOREFREQUENTING THAT
BUSINESS IN THE FUTURE
48%TELL A FRIEND ABOUT
THE EXPERIENCE & NAMED THE
BUSINESS/LOCATION
32%LEAVE WITH OUT
COMPLETING YOUR BUSINESS
26%VOW TO NEVER
AGAIN FREQUENT THAT BUSINESS
17%
HOW DO YOU RESPOND TO AN UNCLEAN RESTROOM?
An All-in-One Experience
Having to walk across a wet restroom floor
continues to be the action most likely to
frustrate public restroom users. Reaching over
someone to access the soap dispenser and
waiting for a hand dryer also frustrate a large
portion of the public.
Luckily the Advocate® and Verge® with WashBar™
solve these problems. In fact, 85% of Americans
find the idea of an all-in-one handwashing
solution to be extremely or very appealing.
BRADLEYCORP.COM
BIGGEST AGGRAVATIONS IN PUBLIC RESTROOMS
79%
87%
93% 81% 76%79%
TOILETS CLOGGED OR NOT FLUSHED
TOILET PAPER DISPENSER EMPTY
OR JAMMED
PARTITION DOORS DON’T LATCH CLOSED
UNPLEASANT SMELLS
PAPER TOWEL DISPENSER EMPTY OR JAMMED
OVERALL APPEARANCE IS OLD, DIRTY OR UNKEMPT
Some of the things that really aggravate public restroom
users are no surprise. The number one aggravation, by
far, is empty or jammed toilet paper dispensers. This is
followed closely by clogged or unflushed toilets. Make
sure your partitions doors latch properly, too. All of these
provide an opportunity for a business owner to key in
on the things that people want to see (or not see!) in a
public facing restroom.
It pays for businesses to provide clean, stocked, easy
to use washroom facilities with touch-free fixtures to
ensure the user has a positive experience. It is clear that
the condition and cleanliness of the public restroom are
always in the spotlight.
The good news for facility managers or business owners,
is that 70% OF AMERICANS have made a conscious
decision to use a particular business over similar options
because it has cleaner, well-maintained restrooms. Lock in