How we use data creatively - HelpAge International. Creatives Group: Data visualisation, 12 May 2016

How we use data creatively Charity Comms event – data visualisation

How we use data creatively | @helpage

Overview

• About HelpAge

• Infographics/data viz – use and impact

• Establishing aims and selecting data

• The creative design process

• Top tips and lessons learnt


About HelpAge

(c) Judith Escribano/ Age International

About HelpAge


Our partner in the UK


ageinternational.org.uk @Age_Int

http://www.ageinternational.org.uk/

What we do

Social protection

and livelihoods Health and Care

Violence & Abuse,

DRR and

humanitarian

response

Voice

TWO ONE

THREE FOUR


Infographics/data viz – use and impact

Our first infographic


Global AgeWatch Index


• First-ever measure of quality of life and wellbeing of

older people around the world

• Responds to the concerns of older people – focus groups

with 1,300 older men and women in 36 countries

• Uses the latest cross-national data available from World

Bank, WHO, ILO, and Gallup World View

• Covers 96 countries representing 91% of the world’s

older people


What is the Index?


Domain and indicators

Datakind volunteers delved deeper into the Index data to create engaging data visualisations. http://www.datakind.org


Data visualisation

http://www.helpage.org/global-agewatch/data/compare-countries/


http://www.helpage.org/global-agewatch/data/profiles-and-clusters/


http://www.helpage.org/global-agewatch/data/your-index/


Website

Annual review




Influencing stakeholders

• Complement wider programme of work

• Media interest

• Accessible snapshot of data – opens

doors and conversations

• Tool to promote dialogue

• Helped us get older people included in

discussion on Data Revolution and SDGs


Establishing aims and selecting data

Icon created by Milky – Digital Innovation via Noun Project

How to establish what you want the

graphics to achieve

Spotlight a key message:

Our ageing world is an

opportunity and challenge

and everyone needs to

respond.

Look for interesting trends and

stories in the data.



graphics to achieve

Illustrate the

objectives of your

product, eg. for

Index:

Compare countries



graphics to achieve


Illustrate the

objectives of your

product, eg. for

Index:

Compare countries


graphics to achieve

Highlight data gaps



graphics to achieve

Personalise to engage audience



graphics to achieve

Highlight current trends, eg. inequalities


How to select key data

• In house brainstorming and analysis

• Datadive/Hack days

• Design agency

• What others are doing

• What worked before

Look for stories, trends, interesting

comparisons through:


The creative design process

Inspiration

Ideation Implement

ation


Five Questions to Vet Your Idea

1) Will it be interesting to your audience? 2) Can it be distributed effectively to reach

them? 3) Does it align with your engagement goals? 4) How original is this idea? 5) Does it align with the organisational brand?

Column Five, Five questions to vet your infographic ideas

http://www.columnfivemedia.com/5-questions-vet-infographic-ideas

Consider your audience

• Who do you want to

target/influence?

Unaware Observers

Supporters

Advocates


Sketch it out


Sketch it out


Implement


In 2016 929

million people

are aged 60+

By 2050 2,092

million people

will be aged 60+

of people aged

60+ currently live

in developing

countries

of people living in

developing

countries by 2050

will be aged 60+

2/3 4/5

Source: UNDESA Population Division, World Population Prospects, the 2015 revision, 2015

Adapting formats


Keeping it on brand


Creative thinking checklist

• Style

Format

Length

Legibility

Iconography (IcoMoon App, The Noun Project)

Proofing (Copyedit)

• Branding

Align to visual brand identity

• Channels

Adapt and transform for each channel used


#Dataviz tools and inspiration

Free/paid tools to use

• Datawrapper, Tableau

• Piktochart, Silk, Visme

• Photoshop/ InDesign

Further reading and resources

Guardian Data blog, NYT Upshot, WSJ Graphics

Visually

#Dataviz

Infogr8, Soapbox

ColumnFive, NewsCred

Information is Beautiful (David Mc Candless)

Top tips and lessons learnt

Top tips and lessons learnt


Can take a lot of time, planning and resources

Collaborate and partner with others, eg. academic

institutions, data analysts, experts

Make sure data is robust and from reliable sources

Adapt for different channels/audiences

Top tips and lessons learnt (2)


?

Experiment, test, learn from failure, celebrate success!

Use free tools/ resources

Ask – does it add value, is it useful, meaningful? Does

it look good?

Keep it simple

Questions?


Thank You

HelpAgeInternational

@helpage

[email protected]

helpage.org

© J

onas W

resch/

Help

Age I

nte

rnational


Visit the CharityComms website to view slides from past events, see

what events we have coming up and to check out what else we do:

www.charitycomms.org.uk

12 May 2016London#charitycreative

Creatives Group

Data visualisation

How we use data creatively - HelpAge International. Creatives Group: Data visualisation, 12 May 2016

Government & Nonprofit