Top Banner
HOW SERVED FRESH TWEETS #smtravel11 Case Study Social Media Strategies for Travel North America March 2, 2011 Anatomy of a Hashtag March 4, 2011 [email protected] 1
87

How We Tweet: Anatomy of an Event Hashtag

Jan 22, 2015

Download

Technology

Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: How We Tweet: Anatomy of an Event Hashtag

[email protected] 1

HOW SERVED FRESH TWEETS

#smtravel11 Case StudySocial Media Strategies for Travel North America

March 2, 2011

Anatomy of a Hashtag

March 4, 2011

Page 2: How We Tweet: Anatomy of an Event Hashtag

[email protected] 2

WE PROMOTE THE HASHTAG (#)

March 4, 2011

Page 3: How We Tweet: Anatomy of an Event Hashtag

[email protected] 3

ON OUR WEBSITE

March 4, 2011

Page 4: How We Tweet: Anatomy of an Event Hashtag

[email protected] 4

ON TWITTER

March 4, 2011

Page 5: How We Tweet: Anatomy of an Event Hashtag

[email protected] 5

ON FACEBOOK

March 4, 2011

Page 6: How We Tweet: Anatomy of an Event Hashtag

[email protected] 6

AND ON SOCIAL BOOKMARKING SITES

March 4, 2011

Page 7: How We Tweet: Anatomy of an Event Hashtag

[email protected] 7

WE TWEET…

March 4, 2011

Page 8: How We Tweet: Anatomy of an Event Hashtag

[email protected] 8

CHEERS, GREETINGS and ENTHUSIASM

March 4, 2011

Page 9: How We Tweet: Anatomy of an Event Hashtag

[email protected] 9March 4, 2011

Page 10: How We Tweet: Anatomy of an Event Hashtag

[email protected] 10March 4, 2011

Page 11: How We Tweet: Anatomy of an Event Hashtag

[email protected] 11March 4, 2011

Page 12: How We Tweet: Anatomy of an Event Hashtag

[email protected] 12March 4, 2011

Page 13: How We Tweet: Anatomy of an Event Hashtag

[email protected] 13

AGENDA UPDATES

March 4, 2011

Page 14: How We Tweet: Anatomy of an Event Hashtag

[email protected] 14March 4, 2011

Page 15: How We Tweet: Anatomy of an Event Hashtag

[email protected] 15March 4, 2011

Page 16: How We Tweet: Anatomy of an Event Hashtag

[email protected] 16March 4, 2011

Page 17: How We Tweet: Anatomy of an Event Hashtag

[email protected] 17

QUESTIONS AND DISCUSSION POINTS

March 4, 2011

Page 18: How We Tweet: Anatomy of an Event Hashtag

[email protected] 18March 4, 2011

Page 19: How We Tweet: Anatomy of an Event Hashtag

[email protected] 19March 4, 2011

Page 20: How We Tweet: Anatomy of an Event Hashtag

[email protected] 20March 4, 2011

Page 21: How We Tweet: Anatomy of an Event Hashtag

[email protected] 21March 4, 2011

Page 22: How We Tweet: Anatomy of an Event Hashtag

[email protected] 22March 4, 2011

Page 23: How We Tweet: Anatomy of an Event Hashtag

[email protected] 23March 4, 2011

Page 24: How We Tweet: Anatomy of an Event Hashtag

[email protected] 24

UNIQUE, RELEVANT VIDEOS

March 4, 2011

Page 25: How We Tweet: Anatomy of an Event Hashtag

[email protected] 25

PHOTOS

March 4, 2011

Page 26: How We Tweet: Anatomy of an Event Hashtag

[email protected] 26March 4, 2011

Page 27: How We Tweet: Anatomy of an Event Hashtag

[email protected] 27

AUDIO RECAPS BY SFM REPORTERS

March 4, 2011

Page 28: How We Tweet: Anatomy of an Event Hashtag

[email protected] 28March 4, 2011

Page 29: How We Tweet: Anatomy of an Event Hashtag

[email protected] 29

QUESTIONS & REQUESTS FOR PANELISTS

March 4, 2011

Page 30: How We Tweet: Anatomy of an Event Hashtag

[email protected] 30March 4, 2011

Page 31: How We Tweet: Anatomy of an Event Hashtag

[email protected] 31

SELECT RETWEETS

March 4, 2011

Page 32: How We Tweet: Anatomy of an Event Hashtag

[email protected] 32March 4, 2011

Page 33: How We Tweet: Anatomy of an Event Hashtag

[email protected] 33

POST-PANEL VIDEO INTERVIEWS BY SFM

March 4, 2011

Served Fresh Social Media Reporter Sarah-Jane George interviews guest speaker.

Page 34: How We Tweet: Anatomy of an Event Hashtag

[email protected] 34

HASHTAG DAILY NEWS

March 4, 2011

Page 35: How We Tweet: Anatomy of an Event Hashtag

[email protected] 35March 4, 2011

Page 36: How We Tweet: Anatomy of an Event Hashtag

[email protected] 36

PRESENTATIONS & STATISTICS

March 4, 2011

Page 37: How We Tweet: Anatomy of an Event Hashtag

[email protected] 37March 4, 2011

Page 38: How We Tweet: Anatomy of an Event Hashtag

[email protected] 38March 4, 2011

Page 39: How We Tweet: Anatomy of an Event Hashtag

[email protected] 39March 4, 2011

Page 40: How We Tweet: Anatomy of an Event Hashtag

[email protected] 40

ANSWERS TO ATTENDEE QUESTIONS

March 4, 2011

Page 41: How We Tweet: Anatomy of an Event Hashtag

[email protected] 41March 4, 2011

Page 42: How We Tweet: Anatomy of an Event Hashtag

[email protected] 42

HELPFUL TIPS FOR BLOGGERS & TWEETERS

March 4, 2011

Page 43: How We Tweet: Anatomy of an Event Hashtag

[email protected] 43

RE-TWEETABLE COMMENTARY

March 4, 2011

Page 44: How We Tweet: Anatomy of an Event Hashtag

[email protected] 44March 4, 2011

Page 45: How We Tweet: Anatomy of an Event Hashtag

[email protected] 45March 4, 2011

Page 46: How We Tweet: Anatomy of an Event Hashtag

[email protected] 46March 4, 2011

Page 47: How We Tweet: Anatomy of an Event Hashtag

[email protected] 47

TWEET TRANSCRIPTS

March 4, 2011

Page 48: How We Tweet: Anatomy of an Event Hashtag

[email protected] 48

“BEST OF” TWEETS

March 4, 2011

Page 49: How We Tweet: Anatomy of an Event Hashtag

[email protected] 49March 4, 2011

Page 50: How We Tweet: Anatomy of an Event Hashtag

[email protected] 50

TRIVIA TWEETS

March 4, 2011

Page 51: How We Tweet: Anatomy of an Event Hashtag

[email protected] 51

HOT TRENDS

March 4, 2011

Page 52: How We Tweet: Anatomy of an Event Hashtag

[email protected] 52

CONTENT, CONTENT, CONTENT!

March 4, 2011

Page 53: How We Tweet: Anatomy of an Event Hashtag

[email protected] 53March 4, 2011

Page 54: How We Tweet: Anatomy of an Event Hashtag

[email protected] 54

“WE’RE ONLY HUMAN” TWEETS

March 4, 2011

Page 55: How We Tweet: Anatomy of an Event Hashtag

[email protected] 55

OH… AND WE ALSO…

March 4, 2011

Page 56: How We Tweet: Anatomy of an Event Hashtag

[email protected] 56

POLICE THE TWEETS!

March 4, 2011

Page 57: How We Tweet: Anatomy of an Event Hashtag

[email protected] 57

BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4

March 4, 2011

Page 58: How We Tweet: Anatomy of an Event Hashtag

[email protected] 58

WHAT THE BACKCHANNEL TWEETED TO US

March 4, 2011

Page 59: How We Tweet: Anatomy of an Event Hashtag

[email protected] 59March 4, 2011

Page 60: How We Tweet: Anatomy of an Event Hashtag

[email protected] 60March 4, 2011

Page 61: How We Tweet: Anatomy of an Event Hashtag

[email protected] 61March 4, 2011

Page 62: How We Tweet: Anatomy of an Event Hashtag

[email protected] 62March 4, 2011

Page 63: How We Tweet: Anatomy of an Event Hashtag

[email protected] 63March 4, 2011

Page 64: How We Tweet: Anatomy of an Event Hashtag

[email protected] 64March 4, 2011

Page 65: How We Tweet: Anatomy of an Event Hashtag

[email protected] 65March 4, 2011

Page 66: How We Tweet: Anatomy of an Event Hashtag

[email protected] 66March 4, 2011

Page 67: How We Tweet: Anatomy of an Event Hashtag

[email protected] 67March 4, 2011

Page 68: How We Tweet: Anatomy of an Event Hashtag

[email protected] 68March 4, 2011

Page 69: How We Tweet: Anatomy of an Event Hashtag

[email protected] 69March 4, 2011

Page 70: How We Tweet: Anatomy of an Event Hashtag

[email protected] 70March 4, 2011

Page 71: How We Tweet: Anatomy of an Event Hashtag

[email protected] 71March 4, 2011

Page 72: How We Tweet: Anatomy of an Event Hashtag

[email protected] 72March 4, 2011

Page 73: How We Tweet: Anatomy of an Event Hashtag

[email protected] 73March 4, 2011

Page 74: How We Tweet: Anatomy of an Event Hashtag

[email protected] 74March 4, 2011

Page 75: How We Tweet: Anatomy of an Event Hashtag

[email protected] 75March 4, 2011

Page 76: How We Tweet: Anatomy of an Event Hashtag

[email protected] 76March 4, 2011

Page 77: How We Tweet: Anatomy of an Event Hashtag

[email protected] 77March 4, 2011

Page 78: How We Tweet: Anatomy of an Event Hashtag

[email protected] 78March 4, 2011

Page 79: How We Tweet: Anatomy of an Event Hashtag

[email protected] 79March 4, 2011

Page 80: How We Tweet: Anatomy of an Event Hashtag

[email protected] 80March 4, 2011

Page 81: How We Tweet: Anatomy of an Event Hashtag

[email protected] 81

DAY-ONE HASHTAG STATS

March 4, 2011

Page 82: How We Tweet: Anatomy of an Event Hashtag

[email protected] 82

SUCCESS!

March 4, 2011

Page 83: How We Tweet: Anatomy of an Event Hashtag

[email protected] 83

GRATITUDE

March 4, 2011

Page 84: How We Tweet: Anatomy of an Event Hashtag

[email protected] 84March 4, 2011

Page 85: How We Tweet: Anatomy of an Event Hashtag

[email protected] 85March 4, 2011

Page 86: How We Tweet: Anatomy of an Event Hashtag

[email protected] 86March 4, 2011

Page 87: How We Tweet: Anatomy of an Event Hashtag

[email protected] 87

AND THANK YOUFOR YOUR

AWESOMENESS!

March 4, 2011