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HOW SERVED FRESH TWEETS
#smtravel11 Case StudySocial Media Strategies for Travel North America
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Anatomy of a Hashtag
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WE PROMOTE THE HASHTAG (#)
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ON OUR WEBSITE
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ON TWITTER
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ON FACEBOOK
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AND ON SOCIAL BOOKMARKING SITES
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WE TWEET…
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CHEERS, GREETINGS and ENTHUSIASM
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AGENDA UPDATES
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QUESTIONS AND DISCUSSION POINTS
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UNIQUE, RELEVANT VIDEOS
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PHOTOS
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AUDIO RECAPS BY SFM REPORTERS
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QUESTIONS & REQUESTS FOR PANELISTS
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SELECT RETWEETS
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POST-PANEL VIDEO INTERVIEWS BY SFM
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Served Fresh Social Media Reporter Sarah-Jane George interviews guest speaker.
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HASHTAG DAILY NEWS
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PRESENTATIONS & STATISTICS
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ANSWERS TO ATTENDEE QUESTIONS
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HELPFUL TIPS FOR BLOGGERS & TWEETERS
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RE-TWEETABLE COMMENTARY
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TWEET TRANSCRIPTS
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“BEST OF” TWEETS
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TRIVIA TWEETS
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HOT TRENDS
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CONTENT, CONTENT, CONTENT!
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“WE’RE ONLY HUMAN” TWEETS
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OH… AND WE ALSO…
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POLICE THE TWEETS!
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BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4
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WHAT THE BACKCHANNEL TWEETED TO US
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DAY-ONE HASHTAG STATS
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SUCCESS!
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GRATITUDE
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AND THANK YOUFOR YOUR
AWESOMENESS!
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