How we tripled our user base by getting localization right

How we tripled our user base by getting localization right

Localization is not translation

Localize the App Store/ Google Play

Main Image

Description

Screenshots

Video

Jose?

Mario?

视频 ? Meters? Feet?

How to get to bloggers writing in other languages?

Localize content for bloggers

How to get to bloggers writing in other languages?

Start collecting information about your users - email, language key, browser data

Language key on the mobile device

Email type (qq.com, softbank.com, x.co.fr)

How ?

What to do with it?

Newsletters

In-product marketing

Other emails

Demo

‘Standard’ marketing - don’t be afraid to drop the English once in a while

How important is it to properly translate your content ?

China

China

When you can’t speak – use visuals

When you can’t speak – use visuals

[email protected]

@irisshoor

www.startupmoon.com