How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30.

IABNZ 4th Wave of Video March 30

Video online is different to

broadcast television

IABNZ 4th Wave of Video March 30

• Different places• Different content• Different discovery• Different distribution• Different experience• Viral, social, embedded

IABNZ 4th Wave of Video March 30

Some NZ metrics:

• 86% watch TV at home• 63% watch online video• 35% watch at work• 13% want online TV• 3% watch on video on their mobileSource: Draft FCB NZIABNZ 4th Wave of Video March 30

• NZers spend approx. 5 mins watching each video• We watch online video for 30 mins a day• About 3.5 hrs/week

Source: comScore

IABNZ 4th Wave of Video March 30

Ad spend is different

too…but it’s growing

IABNZ 4th Wave of Video March 30

IABNZ 4th Wave of Video March 30

How we compare

IABNZ 4th Wave of Video March 30

What, why & how

IABNZ 4th Wave of Video March 30

IABNZ 4th Wave of Video March 30

>> View Ninety@Nine (requires internet connection)

http://www.youtube.com/watch?v=8smZCRXaK7I&feature=player_embedded

Online Video:• At work• Timely • Useful• Engaged• Branded• Shared

IABNZ 4th Wave of Video March 30