How We Design at BlaBlaCar
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How We Designat BlaBlaCar
Hi, I’m Julien,Experience Designer at BlaBlaCar
@jupelletier
We connect people who need to travel with drivers who have empty seats
and change the way
20 Millionspeople travel
In 19 countries
Why “Experience Designer”?
“The functionality of “finding a nice place to stay” is technically what many people use AirBnb for, but the real goal is for you to have a wonderful,
memorable time wherever you’re going.”
— Joe Gebbia
We imagine solutions that make the ridesharing experience as easy and
enjoyable as possible.
Mainly, this means creating interfaces
Guidelines, content(Airbnb)
Offline solutions(Lyft)
We’d like to bring something magicalto our members
Our Workflow
Overview
- All the Experience Designers work together as a Scrum team
- 1 Product Owner
- 1 week sprint
- Weekly design meeting
Project types
Structure the team
Conversion Lab
Innovation/Exploration Content / Education
Current quarter product roadmap
Next quarter product roadmap
Research1
Design2
Review3
Deliver4
Research1
1. Research
Benchmark
1. Research
Quantitative Research
1. Research
Qualitative Research
1. Research
Journey Mapping
Design2
2. Design
Tools
Sketch Invision ???? Zeplin
?
2. Design
Template file
Artboards AssetsUI elements
Pro tip
“A user interface is like a joke.If you have to explain it, it’s not that good.”
Watch your interface in Polish
It must be comprehensible
The text must fit
The text must fit
...ooops
Review3
3. Review
- 15 minutes every morning within the Design Team
- Specific review sessions with Product Managers
- Validation with Head of Product & Founders
- Check feasibility with Tech team
3. Review
Dropbox shared folder
“Design Review”
JIRA ticket idScrum status
Finder filters
3. Review
We only share dropbox links,no export file attached in our mails, Slack or JIRA
=Exported designs always up to date
Deliver4
- Kick-off meetings with devs (assets & interfaces delivery)
- UI/UX Validation (on preprod or specific build)
4. Deliver
Data DrivenDesigners
A small change
Results
Questions?We hire!
blablacar.com/dreamjobs
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