How we came to visit the rubber plantations of Michelin in Bahia, Brazil In Paris we met Claire Dorland, globally responsible for the Michelin brand. She invited us to discuss the future of the Michelin brand and the way in which Michelin is integrating sustainability more and more into all its activities. Claire starts talking: “As you know, a lot is going on in the area of sustainability and we are very proud that we can and do make a big difference here. We produce tires, which are part of vehicles that exhaust CO2, that is our business. We recently developped tires that have less friction with the asphalt and therefore use less energy, less fuel and therefore produce less CO2. This is one of the areas that we are busy in and we are constantly looking how we can contribute to making transport less polluting and more sustainable. A challenge with which we are confronted every day!”
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How We Came to Visit the Michelin Rubber Plantations
We travel to Itubera, where we will spend 3 days to discover the Projeto Ouro Verde, the Project Green Gold. We are soon to find out that this is a school example of a company applying the People, Planet, Profit philosophy.
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How we came to visit the rubber plantations of Michelin in Bahia,
Brazil
In Paris we met Claire Dorland, globally responsible for the Michelin
brand. She invited us to discuss the future of the Michelin brand and the
way in which Michelin is integrating sustainability more and more into all
its activities.
Claire starts talking: “As you know, a lot is going on in the area of
sustainability and we are very proud that we can and do make a big
difference here. We produce tires, which are part of vehicles that exhaust
CO2, that is our business. We recently developped tires that have less
friction with the asphalt and therefore use less energy, less fuel and
therefore produce less CO2. This is one of the areas that we are busy in
and we are constantly looking how we can contribute to making transport
less polluting and more sustainable. A challenge with which we are
confronted every day!”
Interesting story of which I would like to learn more.
“I understood that you are looking for stories on sustainability, is this
story good enough, you think?”
“I think so, if you can give us some more background information, we can
work with it!”
“We do need some time, because next week we are going to Brazil for a
month for several projects we are involved in concerning the reforesting
of the Mata Atlantica.”
“Say what? That is a coincidence! We have a huge sustainability project
set up in the South of Bahia, in the middle of the Mata Atlantica. It is
called Projeto Ouro Verde. It would be great if you can go there and write
a story about the project, it is something we are really proud of and would
like to share with others. Can you do that for us?”
Of course we can, we make the necessary preparations, find out where
the rubber plantations exactly are, make an appointment with some of the
key people of the project, take our photo and film cameras and off we go.
After a week of planting trees in the Atlantic Rainforest in Nazare
Paulista, lots of meetings and a guest lecture in Sao Paulo, building a
house in the favela, we leave for Salvador in the relaxing state of
Bahia.Yesterday we interviewed the new CEO of TAM and of course he
upgraded us to business class....TAM flies us in two and a half chilling
hours to Salvador where our friend Eliane Zanchet is waiting for us.