You’ve always known where you wanted to be… …and the old spaceship had got you a long way, but wasn’t quite up to the job any more… Blue Rocket Accounting So, we’ve streamlined it; redesigned it to work more efficiently; made it more fuel efficient; clarified Crew member roles and responsibilities, and now everything works like clockwork… Blue Rocket Accounting Blue Rocket Accounting Blue Rocket Accounting …and you’re ready to conquer new worlds! It’s been a delight to work with you. Kirsten
34
Embed
How we became an ace pilot with gibbs and partners - the blue rocket accounting story.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
You’ve always known where you wanted to be…
…and the old spaceship had got you a long way, but wasn’t quite up to the job any more…
Blue
Rocket
Accounting
So, we’ve streamlined it; redesigned it to work more efficiently; made it more fuel efficient; clarified Crew member roles and responsibilities, and now everything works like clockwork…
Blue
Rocket
Accounting
Blue
Rocket
Accounting
Blue
Rocket
Accounting
…and you’re ready to conquer new worlds!
It’s been a delight to work with you.
Kirsten
How we became an Ace Pilot
The Blue Rocket Story
Where we were….
• Julie had recently taken over the business and very much wanted to make it her own, delivering the services
the way she had envisaged for years.
• We were going through a re-branding and marketing exercise.
• We are very creative, highly customer focused and never afraid to do brave things or take action. When we
started work with Kirsten we had just won “Accountancy Firm of the Year” and a Customer Service award from
AVN.
• We’ve always known ‘systems’ are important, but had never found the right tools to do the job so that it could all
be communicated easily and actually followed. We had a set of ‘instructions’ that were so detailed and hard to
follow that of course, hardly anyone did.
• Things weren’t happening consistently the way we wanted. People were doing things their own way instead of
‘the Blue Rocket way’.
• “I was promising things that I couldn’t be sure would actually happen that way, if at all, which made me worry
when taking on new clients”
Where we are now...
• The Monday after we finished, we became the first ever firm to achieve AVN Excellence 6-star status.
• We have a big picture of how everything fits together to win clients, serve those clients and run the Blue Rocket
business around them.
• Everything is defined in one place, online and easily usable. We have process manuals for Win, Serve and
Run, plus a playbook for useful techniques, tips and tricks that everyone can share.
• We have clearly defined roles and responsibilities and a clear and exhaustive map of all our business
processes that Gibbs & Partners will look after for us on an ongoing basis. We’re now officially Investors in
People too.
• We’ve simplified and clarified our product offerings, and streamlined the way we charge.
• We’ve stopped measuring ourselves on turnover. Now we measure ourselves on how well we’re delivering to
the customer and the turnover takes care of itself. In fact it’s up 30%.
• We can share with our prospects and clients just how much we do for them – which means we can attract the
businesses we want and charge the right price for what we do.
• We’ve opened the door to expansion. We can add new people and new offices easily, knowing that the Blue
Rocket Way of doing things will be preserved to continue delighting our clients.
How Gibbs & Partners helped us get there
1. CLARITY
• Kirsten pulled together the work we had already done on values, our existing
marketing materials and what she could see herself into a ‘Promise of Value’
statement.
• Kirsten helped us simplify and clarify our offerings to make it easier to buy from us.
• Now we have everything packaged for Blue Rocket we can:
• Grow our team
• Open new offices
• Franchise if we want to
• The sky’s the limit
• And Julie gets to spend more time on holiday with her family!
We are now an Ace Pilot!
Do you know anyone who would like to work towards becoming an Ace Pilot?
• Gibbs & Partners can do this for any business:
• DogKnows (a dog walking business – now a franchise)
• Simply Dancing Partners (a virtual dance school)
• Recruitment Genius (online recruitment - now with an office in Scotland)
• Bailey Ahmad (Insolvency and turnaround).
• Blue Rocket Accounting (an award winning accountancy - poised for ambitious
growth).
With clarity and process you can build profitability, scalability and value in your business
so you can sell it for more or leave it as a sustainable legacy after you’ve gone.
SOAR
• Hello. I’m Kirsten Gibbs from Gibbs and Partners.
• I work with ambitious business owners who want more people to have what they do, because they know what they do is exceptional.
• I help those business owners to turn their business into an enterprise that can grow well beyond what they can manage themselves, without losing the vision and values that drove them to set it up in the first place.
• The way I do this is by ‘ghost-writing’ the play they have in their heads of how their business should work.
• Last year I worked with Julie and Miguel to do this for Blue Rocket Accounting.
• The result is a fast-growing, award-winning accountancy practice that delights its customers like clockwork (I am one of them so I know), and this message from the Maldives…
• VIDEO
• If you would like to do this yourself, or you know an ambitious business owner who would, let’s have a chat over coffee.