how we all became a ROCK STAR |thoughts on personal branding|
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how we all became a
ROCK STAR|thoughts on personal branding|
20 Years ago,
how would have you found information
about Madonna?
library
friends
family
music retailer
book store
magazines
encyclopedia
TODAY,
how would have you found information
about Madonna?
20 Years ago,
how would have you found information
about ME?
but you don’t look for information
about strangers…
…unless…
the stranger is asking to be hired.
you would have two pieces of information:
you would have two pieces of information:
1.Cover Letter
you would have two pieces of information:
1.Cover Letter
2.Resume
TODAY,
how would have you found information
about ME?
you might start with two pieces of information:
1.Cover Letter
2.Resume
but ultimately…
Madonna > Paul
Paul=Madonna
PAUL=ROCK STAR
democratization of
INFLUENCE
bottom line:
but why is this important?
24 of the 25 largest newspapersare experiencing record declines in
circulation.
We no longer search for news, the news finds us...
in the near future we will no longer search for jobs
they will find us via social media
are you ready?
Paul MacPhersonhttp://paulmacp.comhttp://twitter.com/paulmacp http://facebook.com/paulmacphttp://ca.linkedin.com/in/paulmacp
slide two: image attribution, david_shankbone http://www.flickr.com/photos/shankbone/
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