Can Variable Data grow your business? Henryk Kraszewski Business Development Manager Objectif Lune
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Can Variable Data grow your business?
Henryk KraszewskiBusiness Development ManagerObjectif Lune
Your Challenges• Shorter print runs
• Finding new ways of increasing margin
• Identifying new opportunities
“ ”A form of digital printing in which elements such as text, graphics and images vary from one piece to the next
VDP
DocumentComposition
Workflow
BenefitsResponse rates
Repeat orders
Order values
Response time decrease
24%
21%
19%
23%
Source: InfoTrends: The Ultimate Guide to Variable Data Publishing Solutions
Challenges
Production Automation
So what does it all mean?• Reduce labour costs• Speed turnaround times• Optimise postage discounts
• Offer more services• Value-add services• Improve customer satisfaction• Remain relevant to your clients
Automated workflow solution for business processes
Variable data printing solution for promotional communications and print optimisation
Pen and paper workflow solution
Mail Preparation solution for mail inserters
Central print production server
Scalable composition and production solutions for personalised enterprise communications
Solutions
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