STRATEGIES FOR TODAY’S CIOS ANTHONY BARTOLO | PRESIDENT UNIFIED COMMUNICATIONS AND MOBILITY SERVICES NOVEMBER 2015, LA JOLLA, CALIFORNIA HOW UC AND MOBILITY INTERPLAY IN THE FUTURE
STRATEGIES FOR TODAY’S CIOS
ANTHONY BARTOLO | PRESIDENT
UNIFIED COMMUNICATIONS AND MOBILITY SERVICES
NOVEMBER 2015, LA JOLLA, CALIFORNIA
HOW UC AND MOBILITY INTERPLAY IN THE FUTURE
SERVICE PROVIDER TO SERVICE PROVIDERS AND FORTUNE 2000WHO WE ARE
2
only wholly owned
fibre optic ring
around the globe
#1
of the world’s
internet routes
use our network
24%
of subsea and
Terrestsrial fibre
710,000kms
of global GDP
using our network
99.7%Our customers reach
international calls
on our network
1 of 10
Telecons use
our network
1600+
global mobile
subscribers
4 of 5We connect
COMPLETENESS OF VISION
ABIL
ITY T
O E
XECU
TE
GLOBAL TRENDS PRESENT OPPORTUNITIES AND CHALLENGES
4
BYOD EnterpriseUnified experience for
distributed workforce
On-premise to cloud
Global SIP trend
UC driving convergence of
traditionally separate domains
Demand for global consistency
Driven by
depreciation
and economics
Intermediate
stop at hybrid
state
Driven by
commercials
and flexibility
Vendor
licencing
Collaboration
across multiple
channels
Harmonising
user
experience
Contractual
and operational
Uniform
SLAs
IT’S NOT WHAT YOU DEPLOY, IT’S HOW YOU DEPLOY AND CONSUME IT
CUSTOMERS WILL TAKE ON A HOLISTIC PERSPECTIVE
Inte
gra
ted S
LA
Physical Transport
MPLS / IP
SIP
Data Centre
e.g. contact centre, UCaaS
unified conferencing, VCaaS
Applications
>99.9%
>99.9%
Look deeper – the dependencies are relevant
5
SIP WILL FACILITATECONVERGENCE OF SILOS
Video
Telephony
Audio
& Web
Collaboration
Messaging
Collaboration
Apps
Network
Mobility
6
RISE OF THE WORLD MOBILE WORKFORCE
3.5 BILLION BY 2030
38 million – 40 millionPotential shortage of college-educated workers in 2020
60%Share of India, other South Asian nations,
and Africa in global labor force growth
45 millionPotential shortage of workers with secondary
Education qualified to work in labor-intensive
Manufacturing and services in developing economies
Source: Mckinsey “The world at work: Jobs, pay, and skills for 3.5 billion people”
7
CUSTOMERS WON’T IGNORE
BYOD COMPLICATIONSIN THE MOBILE WORKFORCE
Source: IDC APeJ Enterprise Mobility Survey, April 2015, APeJ=3510
22% 8% 20% 20% 29% 1%
0% 20% 40% 60% 80% 100%
APeJ
BYOD only
Choose Your Own Device (CYOD)
Company-owned, Personal-enabled (COPE)
Corporate-issued
Mix of BYOD and Corporate-issued
Other
This blend indicates a maturing enterprise mobility market
11
SURVEY:WHAT’S IMPORTANT FOR LARGE ENTERPRISES?
12
Mobilizing Applications
Technical support
Mobile Expense control
Quality of Mobile across business
Secure Data over Mobile 89%
88%
86%
Support w/ Mobile Strategy 84%
86%
83%
Remote/International Working 85%
Are you
doing this?
FACT:INTERACTIONS ARE CHANGING
Percent of Respondents
0%
20%
40%
60%
80%
Voice (agent)
Fax Voice (self)
Email Web SMS Chat Video Social
Media
IM
2010 2013
No Single Interaction Channel, Need to be Proficient in all Channels
Source: Webtorials Editorial/Analyst Division13
FACT:DEMOGRAPHICS ARE CHANGING
78MBaby Boomers
55MGeneration X
80MGeneration Y
45%
25%
24%
6%
USA Japan Europe Other Asia
OUTSOURCING MARKET
Sources:
Trestle Group Consulting Report: The Emerging Philippine Value Proposition
PricewaterhouseCoopers LLP and Retail Forward, Owned by Kantar Retail
Baby Boomers: born from 1946 to early 1960s; Gen X: born from 1960s to 1970s; Gen Y: born from 1980s to 1990s
Major Customers Demographics are Fundamentally Changing with Different
Customer Satisfaction Expectations
14
FACT:CUSTOMER SATISFACTION RISKS ARE INCREASING
92% 80%
20%
73%of consumers form an
opinion about a company’s
image through their
interaction with the
Contact Center
of companies believe
they deliver a good
customer experience
of consumers agree
of Millennials [Gen X and Y]
will leave after
one bad experience
Source: Benchmark Research, Webtorials Editorial/Analyst Division, Convergsys
85%will tell others about
their poor experiences
Risks are Increasing of Not Providing Expected Customer Experience
15
Any P
latfo
rm
ALLOW TO PLUG-IN TO YOUR UC AND MOBILITY STRATEGY
LOOK FOR MODULAR AND CONSUMABLE SOLUTIONS
16
Any W
ay
Any T
ime
Anyw
here
Contact Centre
SIP Trunking & MM SIP Trunking
Mobile SDK for Voice and video
SIP Voice
Skype for Business
Video Conferencing &
Telepresence
Unified Conferencing
White Labelling
WebRTC API/SDK for Voice
and Video
UC InteropMulti tenancyEnterprise Mobility
BEGIN TO WEIGH THE BENEFITS OF MOBILE CONNECTIVITY AWARENESS VS. MOBILE COMPLEXITY
3G/LTE/Wifi Network
Policies
RCS/IMSBig Data
Analytics
MOBILE AWARENESS
BENEFITS COMPLEXITIES• Handovers – CS Fallback, 4G <-> Wifi
• Regulatory – Legal Intercept, 911
• Billing
• International Roaming
• Quality of Service
• Quality of Experience (HiFi Video)
• Real-Time Apps (UC)
• Presence / Location
• Control Cost
• Sponsored Data
• Activate Silent Roamers
Subscriber
Management
Smart
Devices
WHAT IF YOU COULD GET MOBILE AWARENESS BENEFITS WITH NONE OF THE COMPLEXITIES?
Enable a transformative “Voice, Video, Message” experience
Analytics
CLOUD BASED MOBILE CALL CONTROL
Regional GW IMS
Global Call Control PoPs
Hide Mobile Complexity
Lower Cost (Mobile Data Exchange)
User Experience controlling QoS
APIs – Access to Global Ecosystems
GLOBAL CONNECTIVITY
WITH MOBILE REGIONAL
POPS
Regional
PoPs
Hosted
IMS
Hosted
Wifi
Hosted
Policies
Hosted
Sponsored
dataRegional
Gateways Messaging
Exchange
Mobile Data
Exchange
Scale
SCALABLE SOLUTIONS WITH A GLOBAL FOCUS
WILL SEECENTRALIZED COMPLEXITY, DISTRIBUTED SIMPLICITY
20
UCaaS
• Provides scale and complements unified
conferencing and SIP trunking
• Drive momentum towards cloud
• Disruptive offerings for emerging markets
Modular
UCaaS UCaaS
UCaaSHosted CC
• Provides a uniform and global customer experience
• Greater flexibility and cost control in resource management
• Enabling MNC’s to provide segmentation based on economic and
customer factors
Hosted CC Hosted CC
Hosted CC
25k
Taking best-in-class technologies global
SIP
ROLL YOUR OWN UC SOLUTIONS – LEVERAGING API’S
CONSIDER:BUILDING A LONG TERM CUSTOMIZED SOLUTION
21
Customer roadmaps will become independent of vendors
MODULAR SERVICES
WebRTC SDK APISDK API
Chrome / Firefox /Opera
/ IE (plugin)
Conference control,
schedule, administration,
provisioning, billing,
maintenance
IPT
VC
TP
PARTNER FOR THE LONG TERM
22
Modular, integratable
services enabling a
phased roadmap
Unparalleled reach from
a leader in voice and
network services
Scalable, Resilient,
Ubiquitous, Persistent,
Utility Models
Services built on the bedrock
of Tata Communications’
Tier 1 infrastructure
• Customer-centric UCC rollout
• Tangible improvement in user experience and functionality
• Support businesses with their UCC transformation
• Application platforms with globally distributed PoPs
• Multiple access methods
• Focus on global capillarity for traffic termination
• Best-in Class Functionality
• Don’t Build Yourself
• Rapid Deployment, Ramp Costs with Benefits
• Fully integrated end-to-end SLA and accountability
• Services architecture = global application fabric
• Designed for scalability, resiliency, disaster recovery
Modular
Services
Global
Reach
Cloud
Enabled
High
Availability
Tata Communications provides the building blocks for UC/Mobility Strategies