How True Relationship Building Rises Above Social Media #SHRC15

How True Relationship Building Rises Above Social5 Facts & 1 Radically Different Approach to Connecting

#SHRC15 #SocialMedia #Networking

By Rob Garcia @RobGarciaSJ CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo

FACT 1: Humans Are Relational Beings. We thrive in communities, seek affinities, yearn for relationships.

“You have attachments. But even without a family, I can promise you that...that yearning to be with other people is powerful. That emotion is at the foundation of what makes us human. It's not to be taken lightly.”

~ Dr. Mann

FACT 2: Our Brains Are Limited. There is a cognitive limitation to how many “stable” relationships we can maintain at any point in time.

Dunbar number: 100-250.

Name of the game: staying top of mind (relevancy).

“You hate bloggers. You mock Twitter. You don’t even have a Facebook page. You’re the one who doesn’t exist.”

~ Sam

FACT 3: Social Media Can Be Exhausting.After 10+ years of SocialMedia: we are hyperconnected, but fatigued and unable to build meaningful relationships.

Average network is 1,367 and rising.

FOMO has led to JOMO

Great for initiating conversation & engaging

FACT 4: Relationship Building Success.Historically, those who have demonstrated exceptional abilities to build relationship become great stories of success.

FACT 5: Current Tools Not ScalableSocial = broadcasting, shallow connections.

Email has devolved to impersonal mass marketing.

CRM / Talent Management System: why bother?

Mobile + Location can be creepy!

“There are no two words in the English language more harmful than ‘good job’.”

~ Terence Fletcher

A NEW APPROACHSocial is NOT an option, it’s a foundation for your relationship building strategy.

Leverage Email & Text as the most personal and effective ways of connecting.

Maximize being on other people’s radars without being annoying.

Take it off-line ASAP.

Thank you!

2pm: You’re Hyperconnected… Now What?

#SHRC15 #SocialMedia #Networking

By Rob Garcia @RobGarciaSJ CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo