How Top Events Leverage Referrals to Drive Massive Growth

How Top Events Leverage Referralsto Drive Massive Growth

Aidan AugustinCo-Founder and President, Feathr

[email protected]

@AidanAugustin

Table of Contents

1. Introduction to Referral Marketing• What is referral marketing?• Why does it work?

2. Leveraging Attendees• Methods and solutions

3. Leveraging Exhibitors, etc• Methods and solutions

Table of Contents

1. Introduction to Referral Marketing• What is referral marketing?• Why does it work?

2. Leveraging Attendees• Methods and solutions

3. Leveraging Exhibitors, etc• Methods and solutions

4. Outside the Box• Best practices• Novel ideas

1.Introduction to Referral Marketing

What is Referral Marketing?

Word of mouth*

*(with a little encouragement)




83%

17%Satisfied Customers

Willing to Re-fer


29%

54%

17% Satisfied CustomersWilling, and doWilling, but don't



“Referral Marketing” is deliberately encouraging

your customers totell their peers about you

Why Does it Work?

84% of consumers say they trust recommendations from friends and colleagues

91% of B2B buyers are influenced by word-of-mouth

when making their buying decision

Why Does it Work?

Referred customers have 116% the lifetime value

18%

2.Leveraging Attendees

Methods – Prompt to Share

Solutions – Prompt to Share

Methods - Social Personalization



Solutions – Social Personalization

3.Leveraging Exhibitors, Sponsors,

and Media Partners

Methods – Physical Passes

Methods – Discount Codes

Methods – Banners

Methods – Email Invitations

Solutions – Email Invitations

Methods – Landing Pages

Solutions – Landing Pages

4.Outside the Box

Best Practice - Offer Incentives…

…and stay on top of them!

Best Practice - Use Speakers

Idea - Retargeting Pixel

Aidan AugustinCo-Founder and President, Feathr

[email protected]

@AidanAugustin

Questions?