Top 5 Tips for Writing Effective Facebook Ads Webinar NYDMX October 4 th 2013 Paulina Podbiello [email protected] www.facebook.com/omisem
How to write effective Facebook ads?
Sep 14, 2014
Facebook ads can reach anyone and everyone on Facebook, now more than 1 billion people worldwide. Facebook is the most affordable way to reach a huge number of potential customers and make them aware of your company (products/ services). It’s like TV in potential reach but can scale down for companies with smaller budgets that could never advertise on TV.
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Top 5 Tips for Writing Effective Facebook Ads
Webinar NYDMX October 4th 2013
Paulina [email protected]
www.facebook.com/omisem
Why Facebook?
• Facebook ads give a powerful and affordable opportunity that can boost any business and create profit.
• You can start your campaign with as little as $5.
Why do you want to run an ad on Facebook?
• Likes
• Sign ups
• Buy
• New Users
Tip 1 Choose the type of Facebook Ad
• Promote your Page
• Posts on your Page
• Website
• Actions users took
Actions User Took
Tip 2 Precise Interest Targeting
• Broad Category TargetingBroad categories include topics like Gardening, Horror Movies, and Consumer Electronics. • Precise Interest TargetingPrecise Interest Targeting allows you to target users based on information in their profile including listed likes and interests, the pages they like etc.
Precise Interest
Tip 3 Great Image
• Images of people work best.
• Preferably their faces.
• Do not use a blurry or dark picture.
Examples
Tip 4- Great Ad Copy
25 character headline and 90 character body text use the famous copywriting formula AIDA.(A)ttention: Draw users into the ad with an attention grabbing headline.(I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.(D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.(A)ction: End the ad with a call to action.
Tell people exactly what you want them to do!
Use : Click here, Act now, Buy now, Sign up, Try this!
Also tell them what’s going to happen when they do take action:• Click here for full details• Act now to get yours today• Take 10% off your purchase • Sign up for the latest news
Examples
What Not To Do
Tip 5 – Testing
• Testing is the best directive you can get to achieve success. Do not just place a single ad and have it run for the rest of its lifetime.
• Instead, dispatch different ad units which differ in the ad copy, ad image, etc.
Examples
Summary
• Getting a click is only the beginning.
• You still need the visitor to convert.
• Send your prospect to a targeted, high converting landing page.
Let’s connect
Paulina [email protected]
www.omisem.comTips on Social Media @SocialPaulina
www.linkedin.com/in/paulinapodbiello Webinar Recap
http://www.nydmx.com/?event=top-5-tips-for-writing-effective-facebook-ads
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