How-To Write an Effective Yard Sign Message

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How-To Write an Effective Yard Sign Message

•The goal of yard sign marketing is to bring you more business.

•It’s not enough just to purchase signs, put them on display, and let the customers come to you.

•The design of your yard sign strongly contributes to its effectiveness.

•Think through what you want to say and write it in a way that’s clear but also exciting.

•Think about why you want to display yard signs. What do you have to say?

•Many businesses want to use sign marketing but don’t really have anything relevant or necessary to say.

•Come up with a variety of ideas for the content of your yard signs.

•The more you have to choose from, the better the final result.

Step 1. Brainstorm Content

•Narrow down your options to a core message.

•Yard signs don’t have much room for lots of text, so limit your sign to one primary goal.

•Keep your content to roughly 4-5 lines—any less might look boring, but any more will look too cluttered.

Step 2. Draft Content

•After drafting your content, revise your message to make it more exciting.

•Use active voice, and motivate your reader to check out your business to learn more.

•This is crucial for political candidates, real estate agents, and industry where sign marketing is highly-prevalent.

•Make your signs as memorable as possible so they are worth the expense.

Step 3. Enhance Content

•Once you’ve created an exciting, powerful message, look it over with a keen editing eye.

•You generally don’t have room for everything that you want to say.

•The sign has to make a quick, bold impression or people won’t stop to read it.

Step 4. Edit Content

•Once you’ve edited your, step back and evaluate what you’ve written.

•Test the message with your friends, family, and even your customers.

•You’re spending money on these lawn signs, so make sure the message will be as effective as possible.

Step 5. Evaluate Content

Feel like an expert now? Great!

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