How to write a great blog post - by iFactory

Throw out your Macquarie or Oxford rule books on grammar and writing convention. Blogging isn’t like letter writing or academic writing. In fact it’s less like writing and more like speaking, thankfully without all of the annoying “umms” and “whatevers”. Just like when writing web content, creating an original and engaging blog takes effort.

It needs to speak to your audience, be succinct, scannable and easy to navigate, and depending on your purpose include a call to action. The ultimate prize though is generating interaction with readers, particularly if blogging is part of your digital marketing strategy. Don’t know where to start? iFactory has your top tips for how to write a blog post.

See full article: http://ifactory.com.au/news/how-write-great-blog-post