How to Woo Colleagues & Influence IT Powers that Be - Jen

How to Woo Colleagues &

Influence IT Powers that Be

Jen Slaski & Kris BushoverMarketing-meets-IT Duo

Once upon a time…in 2009.

Secrets to Getting Your Users to Do What You Want.

Isabel Myers Briggs 1897 - 1979

“I dream that long after I’m gone my work will go on helping people” ~IMB

16 Types. Which Are You?

U.S Population Breakdown

ESFJ = Most Common ~ INFJ = Least Common

Full Disclosure: I am an E/I-NFJ

The Myers Briggs Type Indicator

A spectrum, not an absolute.

A preference…not a sentence.

Intrigue: Introvert vs. Extrovert.

SpiceHeads: I-kind-of-People!

68% Introverts ~ 32% Extroverts

Our DNA is heavy on introverts!

INTJs50% management teams; 90% of CEOs

Guess who the E in the bunch is?

Jay Hallberg, VP marketing & Co-founder (aka Vanilla Ice) - ENTP

Spiceworks an I-kind-of-Place.

Department E I

Development 17% 83%

Finance 0% 100%

HR 67% 33%

Marketing 50% 50%

Sales 87% 13%

Support 13% 88%

Testing 33% 67%

Total 41% 59%

Techies: An I-kind-of-People.

Department E I

Technical 19% 81%

Non-Technical 69% 31%

Things that make ‘ya go...

What’s the Difference?Extraversion (70-75% of population)

Introversion (25-30% of population)

Energized by what goes on in the outer world

Energized by what goes on in the inner world

Need to talk to clarify what they think

Need to reflect before they talk

Can be seen as accessible and understandable

Can be seen as subtle and difficult to know well initially

Difficult for them to just sit & listen

Work quietly without interruption

Often work to change the world Often work to understand the world

Interests often have breadth Interests often have depth

Interaction Concentration

Sociability Territoriality

Multiplicity of relationships Limited relationships

Expenditure of energies Conservation of energies

So, what makes ‘em different?

Genetics predisposes us.

D4DR gene on chromosome 11 - linked to the neurotransmitter dopamine.Controls excitement levels & is vital for motivation. • E= gene is longer/less sensitive – so need to seek more thrill-seeking stimuli.• I=gene is shorter/ more sensitive – receive ample stimulation w/quiet activities.

Introverts –naturally focused.

I brain > higher level of activity and thinking than the E brain due to long, slow pathway of neurotransmitter called acetylcholine; E = shorter > less activity and seeks to compensate.

Extroverts –well rested & happy.

E brain > lower level of activity and thinking than the I brain due to show, fast pathway of neurotransmitter called acetylcholine

What’s the Difference?Extraversion (70-75% of population)

Introversion (25-30% of population)

Energized by what goes on in the outer world

Energized by what goes on in the inner world

Need to talk to clarify what they think

Need to reflect before they talk

Can be seen as accessible and understandable

Can be seen as subtle and difficult to know well initially

Difficult for them to just sit & listen

Work quietly without interruption

Often work to change the world Often work to understand the world

Interests often have breadth Interests often have depth

Interaction Concentration

Sociability Territoriality

Multiplicity of relationships Limited relationships

Expenditure of energies Conservation of energies

The Misunderstood Introvert.

Myth #1: I’s are shy &bashful.

Myth #2: I’s are loners.

Myth #3: I’s Hate You..

Relax, it’s a preference, not a sentence.

I’s just…need…some…space!

Tip 1: Indicate when you’re busy.

Tip 2: Try to verbalize thoughts.

Tip 3: Realize Es need to talk

Tip 4: Don’t forget to socialize!

Is + Es = Welcome to Your IT Day!