How to Win More Owners in a Hyper-Competitive Market

In a Hyper-Competitive Market

Competition is getting fierce

There are outside pressures 

The 1 Common Trait of the Most Successful Property Management

Companies? 

E N T R E P R E N E U R I A L

H U S T L E

What is One Lever You Have to Control Demand?

P R I C I N G

How Many of You Research What Something Costs on the Internet?

A PRODUCT IS TRULY NEVER "CHEAP" OR "EXPENSIVE" - IT'S ALL RELATIVE

According to William Poundstone,  what has shown to Increase Your

Sales by 24% in 5 Minutes?

U S I N G 9 ' S H A S S H O W N T O I N C R E A S E S A L E S B Y 2 4 % .

CONSIDER FINANCING YOUR OWN GROWTH

HAVE YOU OFFERED

PREPAYMENTS?

How  The Math Works Out

These Strategies Require Hustling

If you are working in the business,

you'll never have time to test,

measure, and adapt.

How Many of You Read Reviews Prior to Making a Fairly Major Purchase?

Who Would You Call First?

Who Would You Call First?

The DeGuire Story

The DeGuire Story

"...the reviews help for sure! Our target goal at the

beginning of the year was to grow from 30 to 100

units and we should be at 80+ by the end of

August, so we may hit our goal."

Make It Part of Your Company Culture by

Implementing a System

OTHERWISE, HIRE A COMPANY 

Who Can Collect Authentic

Reviews For You

Think of the best, most

pleasant salesperson you've

ever met.

Care. Competence.

What Happens if They Do Nothing?

Start by Hiring the Right People

"Tell me about what you feel is the

largest accomplishment in your life

thus far?"

"Tell me about the largest

failure of your life thus far?"

Teaching Care and Competence

Discovery

Presentation

Close

Follow Up

Commodity

PM ISNOT A

The Number One Job of the

Top Sales People Is?

Empathic Listening and

Authentic Curiosity.The Skills of the Master Interviewer.

Discovery

Presentation

Close

Follow Up

What is another Step that is always ignored?

LEAD NURTURING

LEAD NURTURING

NURTURING YOUR LEADS

25

50

75

100

March April May June July Aug Sept Oct Nov Dec

0

40

MARKETING

M O S T V A L U E F O R

Y O U R B U S I N E S S ?

What are the few key act iv i t ies that you can do to br ing the  

A . B . C .Make sure Owner

Statements go

out in t ime.

Constant ly test ing

new ideas and

eva luat ing tech.

Resolv ing

maintenance

issues .

4 PM

MOTIVATING

4

New ideas and evaluating tech

Coaching and leading a team

TESTING

UNDERSTANDING

Monitoring unit economics and finance

REPRESENTING 

Property Management in local community

Should You Manage Your Own Portfolio of Clients?

Should You Answer all Sales Calls?

Should You Attempt to Get Listings and Sell Homes?

Should You Spend Most of Your Day Firefighting?

Should Running Marketing Campaigns Be A Key Part of

Activities?

What are the only 4 Elements you need to be the fastest

growing company in the area? 

Quality Educational

Content

GREAT WEBSITE

PAY-PER-CLICK

CAMPAIGNS

LEAD NURTURING

CAMPAIGN

The Value of Learning Digital Marketing at

the Practitioner Level is Negative to Your

Business 

Old School Method of Lead Development

Leading with value in your local community

V I S I T U S A T :