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1| How to Win in the Data Experience Economy Claro Partners | 22 November 2016 | Internet of Things World Europe Image by Duncan Hull
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How to win in the data experience economy

Jan 09, 2017

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Claro Partners
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Page 1: How to win in the data experience economy

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HowtoWinintheDataExperienceEconomyClaroPartners|22November2016|InternetofThingsWorldEurope

ImagebyDuncanHull

Page 2: How to win in the data experience economy

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CHALLENGE1|IoT Creatorsfacemultipliedcomplexity whenbridgingthephysicalanddigital

Page 3: How to win in the data experience economy

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CHALLENGE1|IoT Creatorsfacemultipliedcomplexity whenbridgingthephysicalanddigital

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CHALLENGE2|IoT Creatorsmustmaketechnicaltradeoffs

POWER

CONNECTIVITY

StorageondeviceSTORAGEONDEVICE

INTELLIGENCEONDEVICE

• Stationary,mobile,wearable• Formfactor/size• Cost• Efficiency• Timebetweencharges

• Compressdata• Sortdata• Makedecisions• Takeaction• Security

• Type• Robustness• Frequency• Seamlesssetup• Bandwidth

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POWERONDEVICE

CONNECTIVITY

StorageondeviceSTORAGEONDEVICE

INTELLIGENCEONDEVICE

POWERONDEVICE

CONNECTIVITYINTELLIGENCEONDEVICE

STORAGEONDEVICE

INTELLIGENCEONDEVICE

POWER(MAINS)

CONNECTIVITY

ZEROSTORAGEONDEVICE

Senseaware byFedex

Viewsy sensor

NikeFuelband

CHALLENGE2|IoT Creatorsmustmaketechnicaltradeoffs

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CHALLENGE3|IoT Creatorsstrugglemostwhenscalingup toacommercialoffer

Deliver

Manufacture

Prototype

Concept

Challenges:

• Prototypinghardwarewasnotscalable

• Programmedelementsneededtoberedesigned

• Multipleotherelements:productcasing,platformandcloudservices,etc.

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Monetisation ofdatafromtheInternetofThingswasnevergoingtobeeasy.

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DifferentIoT playersarenotsharingdatafordifferentreasons

Supplier Focusedoncorebusiness;can’taccessorindifferenttoenduserdata

Focusedoncorebusiness;can’taccessorindifferenttoenduserdata

78%haveconcernsaboutsharingdata;unabletoexportorusedataelsewhere

Focusedoncorebusiness;concernedaboutsecurityandprivacyrisks

Businesscase

Businesscase

Businesscase

Valuepropositionandstandards

SITUTATION INCENTIVENEEDED

User

ODM/OEM

Brand

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ValuefromIoT datawillnotbeimmediate,asthedevelopmentofdataexperiencesrequirescooperation

z

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Aleaderisnecessarytounlockdata’spotentialtofuelexcitingnewexperiences

z

“Customers[brands]don’tconsiderinteroperability today.Buttheywillneeditandwillnotknowhowtheyeverlivedwithoutit.”

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$

Time

z zz

z

z

zz

zzz

z

Monetisation ofIoT datarequiresresources,commitmentandvision

EXPERIENCES

SOLUTIONS

INGREDIENTS

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LackofdatasharingisakeybottleneckinthedevelopmentoftheInternetofThings

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IoT datafromwearables isspecial,butitsfullpotentialvalueisrealizedwhencombinedwithdatafromothersources

Low-friction

Real-time

Personal

Measuresbody

Always-on

ImagebyWithings

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Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences

Johnisrunning Aliceisintheoffice

INSIGHT:

NooneishomeTRIGGE

RSDA

TAVISION

USERAF

FINITY

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✚ ✚

Johnisrunning Aliceisintheoffice

Dooropenedw/okey Faceofvisitorscanned Frienddatabasechecked

INSIGHT:

Strangerisaloneinapartment

TRIGGE

RSUSERAF

FINITY

Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences

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EXPERIENCE:

Homesafety&peaceofmind✚

✚ ✚

Johnisrunning Aliceisintheoffice

Dooropenedw/okey Faceofvisitorscanned Frienddatabasechecked

Lightblinksred Radiosoundsoffalarm Neighborsarenotified Policevisitsapartment

TRIGGE

RSAC

TIONS

Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences

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VALUEOFHOMESECURITYDATAEXPERIENCE:

User:$70/month2015TAM:$31B

✚ ✚

Johnisrunning Aliceisintheoffice

Dooropenedw/okey Faceofvisitorscanned Frienddatabasechecked

Lightblinksred Radiosoundsoffalarm Neighborsarenotified Policevisitsapartment

TRIGGE

RSAC

TIONS

Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences

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Newdatasetscanpushusfrominsightstocreatingnewexperiences

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Thisframeworkhelpsidentifypotentialleadersinthedataexperienceeconomy.

Itdirectedhowweanalysed thecompetitiveenvironment.

TheDataExperienceframeworkcoversattributesessentialtowininthedataexperienceeconomy

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USERAFFINITY

PURPOSE

Toknowwhatishappening

WHATTOIDENTIFY

• Empathytouncoveruserneeds

• Abilitytoknowhowtoimprovelives

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DATAVISION

PURPOSE

Toenvisionwhatcouldhappen

WHATTOIDENTIFY

• Datadesigncapability

• Inspirationonhowdatacouldbeused

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INNOVATIONENGINE

PURPOSE

Tomakewhatcouldhappenreality

WHATTOIDENTIFY

• Abilitytoexecute

• Willingnesstoexecute

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Strengthacrossallattributesleadstowinninginthedataexperienceeconomy

INNOVATIONENGINE

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USERAFFINITY DATAVISION INNOVATIONENGINE

Globaltechgiantsarewell-positionedtoleadthedataexperienceeconomy

Low Medium High

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Industry-specificplayerswillstruggletolead

USERAFFINITY DATAVISION INNOVATIONENGINE

Low Medium High

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USERAFFINITY DATAVISION INNOVATIONENGINE

Investigatepotentialpartnershipsfromunlikelysources

Low Medium High

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Useraffinity,datavisionandinnovationenginearekeytodeliveringdataexperiences

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TechnologyisalimitedstartingpointwhendevelopingIoT anddatasolutions

Multipliedcomplexity

Technicaltradeoffs

Scalingup

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USERAFFINITY

DATAVISION

INNOVATIONENGINE

Multipliedcomplexity

Technicaltradeoffs

Scalingup

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Focusonunderstanding,collaboratingwithanddeliveringvaluableexperiencestopeople

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HowtoWinintheDataExperienceEconomy

[email protected]

22November2016|InternetofThingsWorldEurope

ImagebyDuncanHull