How To Win Friends and Influence People v2.0 By Jim Christian - #SEJSummit Silicon Valley

H O W T O W I N F R I E N D S AN D I N F LU E N C E P E O P L E 2 . 0

J IM CHRIST IAN

“ W E ’ V E S T A R T E D U S I N G I T I N O U R S O C I A L D I V I S I O N . N O W S E A R C H M E T R I C S I S M O R E V A L U A B L E T H A N E V E R B E F O R E . ”

Sebastian Wenzel, Webanalyticsbook

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★ CREATING CO M M O N G R O UND

DISCOVERING YO UR I NS P I RAT I O N

LEADING W I T H CO NV I CT I O N

3 TAKEAWAYS

W H O I S J I M C H R I S T I A N ?

G RAT U I T O U S C R E D E N T I AL S ★ 15 YEARS IN SEARCH ENGINE OPTIMIZATION

★ 7.5 YEARS @ GODADDY - DIRECTOR, GLOBAL SEO

★ FOCUSED ON INTERNATIONAL & LOCAL SEO

★ HOLDER OF SIX PATENTS RELATED TO SEO

BUT HERE’S THE IMPORTANT STUFF…

ON THE OUTSIDE I MAY APPEAR LIKE A COMPLETE EMOTIONLESS SARCASTIC ASSHOLE

(BUT, MUCH LIKE AN ONION, WHEN YOU PEEL OFF MORE LAYERS)

YOU FIND THE EXACT SAME THING INSIDE…PLUS YOU START CRYING

I LOVE MAKING ARISAN BREAD

I LOVE CAMPING IN FLAGSTAFF

I LOVE SCUBA DIVING

I EVENTUALLY WANT TO MOVE TO HAWAII

I LOVE MAKING WINE (AND DRINKING IT)

I USED TO BE A CLUB DJ IN L.A.

I PLAYED TRACK & FIELD IN HIGH SCHOOL(NOT BASKETBALL, STOP ASKING)

THIS WAS MY FIRST COMPUTER (IBM 8088)

ONE OF THE BEST MOVIES OF ALL TIME!

I HAVE A.D.D. WITH…

SERIOUSLY, WHO EATS THESE?

I USED TO BE A CAT PERSON

NOW I’M A DOG PERSON

THESE ARE MY THREE GIRLS(KYLA, CALLIE, JULIANA)

PRETTY SELF EXPLANATORY…

GOING TO TRY A NEW SPORT THIS YEAR

W H Y S H AR E AL L T H I S I N F O R M AT I O N A BO U T M Y S E L F ?

CREATING C O M M O N G R O U N DTAKEAWAY #1

R I G H T NO W E V E RYONE I S S U BCO NS C I OU S LY A L I G N I NG T H E I R VA LU E S W I T H M I NE

★ MAYBE YOU ARE FOR SCUBA TOO?

★ MAYBE WE BOTH LOVE HAWAII? OR JUST THE OCEAN?

★ YOU HAVE KIDS TOO, MAYBE WE CAN SHARE PARENTING TIPS?

★ MAYBE YOU THINK I’M A HUGE WINE SNOB?

★ MAYBE BILL & TED’S EXCELLENT ADVENTURE IS A STUPID MOVIE?

(YOU’D BE WRONG)

S H A R E D I N T E R E S T S S PA R K S C O M M U N I T YAS HUMAN BEINGS:

★ WE NATURALLY FEAR UNFAMILIAR TERRITORY

★ WE WANT TO FEEL SAFE AND SECURE IN OUR ENVIRONMENT

★ WE DON’T WANT THE STRESS OF WORRYING ABOUT EVERYTHING

★ WE SURROUND OURSELVES WITH PEOPLE THAT HAVE SIMILAR VIEWS

★ EVER HAVE A GUT FEELING ABOUT SOMEONE YOU JUST MET?

U N F O L D I N G I N R E AL L I F E

T H E B AY AR E AWHO’S FROM

W H O ’ S N O T ?

THOSE FROM THE BAY AREA ARE NOW SUBCONSCIOUSLY THINKING THAT THEY WILL SHARE MORE SIMILAR VALUES & BELIEFS THAN THOSE WHO ARE NOT.

CONGRATS, YOU’RE BEST FRIENDS…

THEN THERE IS EVERYONE ELSE. THEY WILL BAND TOGETHER BECAUSE THEY AREN’T FROM THE BAY AREA.

CONGRATS, YOU’RE BEST FRIENDS…

R O M A , I TA LYYOU TAKE A VACATION

NOW EVERYONE IS FROM THE UNITED STATES

AND WE’RE BEST FRIENDS AGAIN…

O T H E R E X AM P L E S O F T H I S

YO U WAV E T O O T H E R CO RV E TT E D R I V E R S T H AT YO U PA S S O N T H E R OA D

WHEN DRIV ING A CORVET TE

G I V E T H E P E ACE S I G N T O YO U R F E L LO W M O T O RCYCL I S T S

WHEN R ID ING A MOTORCYCLE

★ CORVETTE DRIVERS ARE CAR ENTHUSIASTS AND SHARE A COMMON LOVE FOR DRIVING AMERICAN SPORTS CARS

MOTORCYCLISTS KNOW HOW DANGEROUS IT IS TO RIDE. THEY ARE THERE FOR EACH OTHER IF SOMETHING HAPPENS

S O W H AT H A P P E N S ?

TRUST E M E R G E S …

BONDS AR E F O R M E D …

COMMUNITY I S C R E AT E D .

W H Y C R E AT E C O M M O N G R O U N D ?

★ INCREASE TRACTION & VISIBILITY ON YOUR PROJECTS

★ CREATE A PASSIONATE COMMUNITY AROUND SEO

★ LOOK LIKE A ROCKSTAR TO YOUR SENIOR LEADERS

HISTORY SHOWS WHAT HAPPENS IF YOU AREN’T…

T RAN S F O R M I N G T H E S E C O N C E P T S

C R E AT I N G A C O M M O N C O M M U N I T Y @ W O R K

★ DISCOVER SHARED SET OF COMMON VALUES

★ FIND PEOPLE THAT BELIEVE IN WHAT YOU BELIEVE

★ FORM TRUST WITH PHYSICAL INTERACTIONS, NOT TECHNOLOGY

★ CELEBRATE WHAT YOU HAVE, DON’T CRITICIZE WHAT’S MISSING

A P P LY I N G T H I S T O YO U R O R G A N I Z AT I O N

★ EDUCATE PEOPLE SO THEY CAN START BELIEVING IN YOUR CAUSE

★ TAKE TIME TO LEARN ABOUT THEIR ROLE/BUSINESS

★ CREATE AMAZING REPORTING THAT MAKES THEM ROCKSTARS

★ HELP PEOPLE UNDERSTAND THEIR VALUE TO YOUR ORGANIZATION

★ BE INNOVATIVE AND THINK OUTSIDE THE BOX

H O W D O I T H I N K O U T S I D E T H E BOX A N D B R I N G P E O P L E T O G E T H E R ?

I J U S T BO U G H T A G O L D M I N E (SERIOUSLY)

★ IT’S AN ADVENTURE WHERE WE CAN ALL SHARE COMMON GOALS

★ WE GET OUT OF THE OFFICE AND IT’S COMPLETELY UNRELATED TO OUR JOBS

★ FULFILLMENT & FEELING GOOD COMES FROM DONATING ALL THE PROFITS TO THE CHARITY OF OUR CHOICE

★ IT’S GENUINE & IT’S IMPACTFUL

S H A R I N G C O M M O N VA LU E S A N D B E L I E FS W I L L C R E AT E S T R O N G E R BO N D S B E T W E E N YO U R T E A M A N D YO U R E N T I R E O R G A N I Z AT I O N

THE TAKEAWAY

DISCOVERING YO U R I N S P I RAT I O N

TAKEAWAY #2

F I N D T H O S E T H AT I N S P I R E YO U

FIRST STEP

S I M O N S I N E K - S TART W I T H W H Y

LEARN MORE ABOUT S IMON: HT TP: / /X .CO/9OKOF

T H E G O L D E N C I RC L E ?WHAT IS

★ WHY - THE PURPOSE, CAUSE, OR BELIEF, “WHY YOU EXIST”

★ HOW - HOW ARE YOU DIFFERENT THAN EVERYONE ELSE

★ WHAT - EVERYONE ON THE PLANET KNOWS EXACTLY WHAT THEY DO

R O N F I NLE Y - G U E R R I LL A G AR DE NE R

LEARN MORE ABOUT RON: HT TP: / /X .CO/9NIWQ

DAV E G R O S S M A N - S H E E P , S H E E PD O G , W O LF

LEARN MORE ABOUT DAVE: HT TP: / /MWKWORKS.COM/ONSHEEPWOLVESANDSHEEPDOGS.HTML

★ RETIRED LIEUTENANT COLONEL

★ PROFESSOR OF MILITARY SCIENCE

★ PATENTED INVENTOR

★ AUTHOR & PRESENTER

G I V E B AC K F I L M S - H E L P I N G O T H E R S

LEARN MORE ABOUT KYLE: HT TP: / /X .CO/9RCGU

ASK YOURSELF: WHAT CAN I DO TO HELP OTHERS ACHIEVE GREATNESS?

YOUR RESPONSIBILITY IS TO HELP OTHERS UNDERSTAND THEIR OWN STRENGTHS, THEIR OWN VALUES, AND THAT THEY ARE WAY MORE TALENTED THAN THEY THINK THEY ARE.

THE ONLY WAY THEY WILL EVER LEARN THAT IS TO PUT PEOPLE IN SITUATIONS IN WHICH THEY CAN FAIL.

THIS IS HOW INSPIRATION IS BORN

I F YO U T R U LY WA N T T O I N S P I R E O T H E R S S T O P M A K I N G I T A BO U T YO U R S E L F , S TA RT T H I N K I N G H O W YO U C A N I N S P I R E P E O P L E ’ S L I V E S

THE TAKEAWAY

LEADING W I T H C O N V I C T I O NTAKEAWAY #3

T H E R E AR E T W O WAY S T O L E ADYOU CAN INSPIRE PEOPLE… TRUST - COMMUNITY - BEING AUTHENTIC

- OR -

YOU CAN MANIPULATE PEOPLE… FEAR - PEER PRESSURE - BEING FAKE

H O W P E O P L E R E AC TIF YOU INSPIRE PEOPLE… ★ THEY WILL BELIEVE IN YOU AND YOUR CAUSE ★ THEY WILL BE NATURALLY DRAWN TO FOLLOW YOU ★ THEY WILL SPREAD THE WORD & RECRUIT OTHERS

IF YOU MANIPULATE PEOPLE… ★ THEY GENERALLY WON’T CARE ABOUT YOUR CAUSE★ THEY WILL DO AS THEY’RE TOLD, BUT ONLY FOR THE

PAYCHECK★ EVENTUALLY THEY WILL LEAVE BECAUSE THEY AREN’T

INSPIRED

A L E S S O N I N H I S T O RY

S A M U E L P I E R P O N T L A N G L E Y

★ HE RECEIVED A $50,000 GRANT FROM THE WAR DEPARTMENT

★ HE HELD A SEAT AT HARVARD & THE SMITHSONIAN

★ HE HIRED THE BEST MINDS THAT MONEY COULD BUY

★ EVERYONE THOUGHT SAMUEL LANGLEY WAS GOING TO BE THE FIRST AT CONTROLLED POWERED MANNED FLIGHT

T H E W R I G H T B R O T H E R S

★ THEY HAD LITTLE TO NO MONEY

★ NO ONE ON THEIR TEAM HAD A COLLEGE EDUCATION, NOT EVEN THE WRIGHT BROTHERS

★ NO ONE FOLLOWED THEM AROUND, TRUE UNDERDOGS

★ THEY WOULD BRING ENOUGH PARTS FOR MULTIPLE CRASHES EACH DAY

THE WRIGHT BROTHERS WERE SUCCESSFUL BECAUSE THEY BELIEVED THAT THEIR CAUSE WAS JUST. THEY INSPIRED EVERYONE ON THEIR TEAM TO BELIEVE IN THEIR DREAM, “THE WHY”.

SAMUEL PIERPONT LANGLEY WAS IN IT FOR THE FAME, THE PRESTIGE. EVERYONE ON HIS TEAM ONLY WORKED FOR THE PAYCHECK.

AND TRUE TO FORM, WHEN THE WRIGHT BROTHERS ACHIEVED CONTROLLED POWERED MANNED FLIGHT ON DECEMBER 17TH, 1903. SAMUEL PIERPONT LANGLEY CLOSED UP SHOP THE NEXT DAY AND DISAPPEARED INTO HISTORY.

I N S P I R E D L E A D E R S G I VE

T H E A RT O F G I V I N G & I N S P I R I N G O T H E R S

GENEROSITY: THE HABIT OF GIVING TIME, ASSETS, OR AID TO SOMEONE IN NEED WITH THE EXPECTATION OF ZERO IN RETURN.

★ HOW GOOD WOULD IT FEEL IF YOU KNEW YOU COULD POSITIVELY IMPACT SOMEONES LIFE FOREVER?

★ WHAT WOULD YOUR LIFE BE LIKE IF YOU WOKE UP EVERY MORNING INSPIRED AND WENT TO BED COMPLETELY FULFILLED?

IT ALL STARTS WITH HELPING OTHERS BE SUCCESSFUL

I N S P I RAT I O N AL I N F LU E N C E R S

“WE CHOOSE TO GO TO THE MOON IN THIS DECADE AND DO THE OTHER THINGS. NOT BECAUSE THEY ARE EASY, BUT BECAUSE

THEY ARE HARD”

- JOHN F. KENNEDY

“FAITH IS TAKING THE FIRST STEP EVEN WHEN YOU DON’T SEE THE WHOLE STAIRCASE.”

- MARTIN LUTHER KING , JR.

“THE ONES WHO ARE CRAZY ENOUGH TO THINK THAT THEY CAN CHANGE THE WORLD, ARE

THE ONES THAT DO.”

- STEVE JOBS

T H E S E G R E AT M E N W E R E AL L I N S P I R E D LE A D E R S

WHY? BE C AU S E I T WA S N E V E R A BO U T T H E MBECAUSE IT WAS ALWAYS ABOUT US…

THE TAKEAWAY

M A K E I T ABO U T T H E M , N O T ABO U T YO U

IF YOU WANT TO WIN FR IENDS AND INFLUENCE PEOPLE…

★ CREATE C O M M O N G R OU N D

DISCOVER YO U R I N S P I RAT I ON

LEAD W I T H C ON V I C T I ON

3 TAKEAWAYS

COME SEE ME AFTER THE LAST SPEAKERWE’LL HAVE SOME FUN

IF YOU WANT TO SEE INSPIRATION IN ACTION…

THANK YOU!

@JIM_CHRISTIAN

Linkedin.com/in/MrJimChristian

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