Adam De Jong Marketing Manager Burc Onergil Video Producer
Jul 14, 2015
Adam De Jong
Marketing Manager
Burc Onergil
Video Producer
Agenda
The opportunity for VSEO
Goals & challenges for your video campaign
The Video Marketing Process
Video creation
Video keywords selection, upload and promotion
VSEO case studies
National Positions VSEO program
Action plan
Q &A
Understanding the Opportunity
Opportunity
Get to the top of the search engines in days not
months like SEO
Less competition
Emerging technology
Rapidly growing
Relatively inexpensive
48% of users watch videos on mobile device
38% of Google’s universal search results include
video
179 Million Watch Online Videos
179M in US watch online videos each month
Average of 14 hours each month
Top 10 Video Multimedia Sites by U.S. Market Share of Visits (%), March 2011Source: Experian Hitwise
77.0%
3.1%
2.1%
1.2%
1.0%
1.0%
0.8%
0.7%
0.6%
0.5%
YouTube
Hulu
bing Videos
Yahoo! Video
Fancast
Apple iPod &
iTunes
Google Video
Daily Motion
MetaCafe
Mega Video
45% Watch Online Video Ads
In US, more than 4.3 billion online video ads
viewed in Jan. 2011 alone.
Top 10 Video Sites by Ads ViewedJanuary 2011, Ads viewed (000) Source: comScore
1,080,902
503,683
431,908
414,644
348,381
318,832
211,593
193,685
185,127
154,716
Hulu
Tremor Media
ADAP.TV
BrightRoll
CBS
Interactive
Microsoft Sites
CWTV.com
SpotXchange
AOL, Inc.
Google Sites
Video Marketing Process
Produce video
Upload Video
Optimize video
Promote video
Key Marketing Factors
Video Goals & Challenges
Video Production on a Budget
How to Develop Your Ideas
Equipment
Location & Lighting
Spokesperson/Actor
Post-Production
Call-To-Action
What is VSEO?
Keyword Selection
Uploading the video
Optimizing the video
Promoting the video
Social Media Integration
National Positions VSEO Program
Video Optimization Key Factors
Title
Age of the video
Description
Tags
Views
Comments
Reviews
Embedded links
Regular links
Video transcript and captions
VSEO Case Studies
Fretted AmericanaDominates for “Vintage Guitars”
• 174,442 Video Views
• 29,478 site visits
• 568% increase in traffic
BaklinerDominates for “Truck Bed Covers”
• 99,504 Video Views
• 18,746 site visits
• 314% increase in traffic
Action Plan
Your action plan
Develop idea for 30 second video
Media plan for promotion of your videos
Integrate your videos on your Google places
listing
Integrate your videos on your mobile website
www.nationalmobileseo.com
Conclusion
The online video market is exploding in
popularity
VSEO is a great way to get your business
found by more people across various
platforms
Q & A