How to Use the Internet and Social Media to Help Your Businesses Bottom Line.

How to Use the Internet and Social Media to Help Your Businesses Bottom Line

Chris Nastav

KC Web Specialists, LLC.Experts in how business gets done on the Internet

www.kcwebspecialists.com

[email protected]

(913)908-5642

http://www.kcwebspecialists.com/

mailto:[email protected]

Agenda

• So many topics so little time!• Marketing plans are everything!• Websites 101• Search Engines 101• Blogs 101• Social Media 101• Everything else 101• Questions

So Many Topics So Little Time • Search Engines• PayPerClick• Social Media/Advertising vs. Socializing• Newsletters• Time time time time time• Google Analytics• Traditional Marketing• RSS Feeds• Job Applications• Chat• Save on Literature Costs• 4-5-6 Story Time over and over and over• Forums• Blogging• Smart phone apps?• Mobile Websites?• QR Codes• YouTube• Sunshine Lighting Company Story

• Twitter• Marketing Plan• Automate Processes• eCommerce• Online Banking• The Cloud• Google Tools• LogMeIn• Jott

• Local comments

• Google Alerts

• Domain names

• Hosting

• Design

• Google 5 things to get you to show up

• eBooks

• PayPal

• IE 9 Problems

So Many Topics So Little Time

• Don’t Panic – You are not being left behind.• Your business will not fail if you don’t know

everything!

So Many Topics So Little Time

• What is a small business?

• 1,000 + discussions

• We’re all in the same boat

• No one has the magic solution

• It’s all about time and money

Quick Levity

• Why are pirates so funny?

• They just arrrrrrrrrrrrrrr!

Marketing Plans Are Everything

• Define Your Target Market– Clueless Potentials– Pointed Potentials– Existing Potentials– Referral Potentials– Search Engines (for the clueless potentials)

• Best Method to Reach Them? Maybe You Don’t Need To Worry About All The Internet Choices?– Youth vs Seasoned (carpet cleaning – car insurance)

• Technology Savvy???? Auto Service Shops, Attorneys• How do you reach youth for Car Insurance, Carpet

Cleaning?????

Marketing Plans Are Everything

• Do You Have Time/Money for Advertising?– Pick a target (stick to it)– Pick a method (stick to it – but pay attention to

other options)– Don’t abandon traditional advertising– Word of mouth, referrals, presentations,

networking– Education is key

Web Sites 101

Web Sites 101

• Price everything separately• Domain Costs < $12 a year• Domain Names and Google Buying Multiple

Domains• Be in Control Yours Yours Yours Yours Yours

www.godaddy.com kcwebspecialists.com

Prospect Genius

JUST SAY NO!!!!!

Web Sites 101

• Hosting is nothing more than renting server space to put your Website on.

• Be in Control Yours Yours Yours Yours Yours– Login– Password

• Approximately $4 a month– Way more storage than you’ll ever need– Unlimited Bandwidth– 101 email addresses– Amazing integration with all the latest Web development tools

Web Sites 101

• Read the fine print

Web Sites 101

• Read the fine print

• And your site is on their server in their name.

Web Sites 101

• Everything on your site should be current.

• Promotions, events, coupons, specials, menus, offerings, products,etc.

• Copyright 2011

Web Sites 101• Business = Website Period!• Professional Company Image

– Business cards– Advertising– eMail

• [email protected]• [email protected]

• Elevator Speech• Cheapest Brochure Solution

Available• Just luck they found you customers• 24 X 7 X 365• Office hours • Maps with directions to office

locations



Web Sites 101

• Information patients should bring on their first visit • List of services and areas of specialization• Links to insurance providers • Staff biographies and credentials • Appointment Scheduling • Education Location• Form Downloads

– New Patient– Youth Treatment– Insurance– Questionnaires

• Event Calendar• Advertising/Specials

Prospect Genius

JUST SAY NO!!!!!

Search Engines 101

• Showing up in the search engines is a marketing strategy

• Service businesses have to be there

• Go to other presentation (lollygag there for a while to kill time if necessary – ooops, did I write this out loud?)

Search Engines 101

• 5 Things to make Google love your Website in the SEO section– 1. The age of your site.– 2. Is your site content written correctly– 3. Does your site change often– 4. Inbound links and other Web presence– 5. Busy Web Site

Search Engines 101

Search Engines 101• Want an instant

busy Website? Pay for it!

• How Does Pay Per Click Work?

Search Engines 101• Google Ad Words, Yahoo Ads, Bing, FaceBook• Free to set up – Credit Card to Run• Bid on Key Words (Average cost per click is given as a range .78 to 4.25)• Set Daily Budget

Search Engines 101• Don’t do pay-per-click if your Website or Fan Page in Face book does not

support your ad.

Blogs 101

• Blogs are an application just like Word or PowerPoint. Their primary function is to allow for easy to “Post” journal entries on the Internet and to categorize them for easy browsing.

• Blogs can be the main Websites• Blogs can be separate from the main Web site.

www.korashouse.com

www.kissdogtraining.com

http://www.korashouse.com/

http://www.kissdogtraining.com/

Blogs 101

• Why Blog?– Google

• Loves the technology• Changing fresh new content• Makes you bigger than your Web site

– Have a following – Eventually get business– 4-5-6 Chevy Trucks story

Social Media 101

• Using social media is a marketing decision• 1,000+ Businesses I’ve talked to and no one has

said “OMG” using social media has turned my company around, I can’t imagine being without it. (Well, maybe one guy I know who’s a sales manager for a Window replacement company. He tweets while he’s eating dinner with his family. But he won’t stop his other marketing.

• What the # 1 Company type making boat loads of money using social media tools?

• Again, go to other presentation (maybe they won’t notice I wrote this this time )

Everything Else 101• Search Engines• PayPerClick• Social Media/Advertising vs. Socializing• Newsletters• Time time time time time• Google Analytics• Google Alerts• Traditional Marketing• RSS Feeds• Job Applications• Chat• Save on Literature Costs• 4-5-6 Story Time over and over and over• Forums• Blogging• Smart phone apps?• Mobile Websites?• QR Codes• YouTube• Sunshine Lighting Company Story


• Local comments

• Domain names

• Hosting

• Design


• eBooks

• PayPal

• IE 9 Problems

Newsletters



• Local comments

• Domain names

• Hosting

• Design


• eBooks

• PayPal

• IE 9 Problems

Mobile Websites



• Local comments

• Domain names

• Hosting

• Design


• eBooks

• PayPal

• IE 9 Problems

QRCodes

http://zxing.appspot.com/generator/



• Local comments

• Domain names

• Hosting

• Design


• eBooks

• PayPal

• IE 9 Problems

eCommerce

eCommerce

eCommerce

• Web Site Fee’s

• Merchant Account Fees

• Applications vs Hosted (zen cart vs GoDaddy)

Agenda

• So many topics so little of you!• Marketing plans are everything!• Websites 101• Search Engines 101• Blogs 101• Social Media 101• Everything else 101• Questions

• WHAT SHOULD I BE DOING??????• Commit to learning!• You dont’ have to do everything!• PayPerClick• Social Media/Advertising vs. Socializing• Newsletters• Time time time time time• Google Analytics• Google Alerts• Traditional Marketing• RSS Feeds• Job Applications• Chat• Save on Literature Costs• 4-5-6 Story Time over and over and over• Forums• Blogging• Smart phone apps?• Mobile Websites?• QR Codes• YouTube• Sunshine Lighting Company Story


• Local comments

• Domain names

• Hosting

• Design


• eBooks

• PayPal

• IE 9 Problems

• Search Engines

How to Use the Internet and Social Media to Help Your Businesses Bottom Line.

Documents

key slide

line slide

money slide

busy web site slide

fine print slide

web sites

daily budget slide

chevy trucks story slide