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Jessica Miller-Merrell@jmillermerrell!
OUR SPEAKERS
#BLOGGING4JOBS
Arron Daniels @arron_daniels!
TODAY’S PRESENTATION
1) Why Mobile? !2) SMS Scenarios !3) Texting Templates!
#BLOGGING4JOBS
• 71% of adults in the U.S. now have a web-enabled smartphone.
• 45% of 13-24 year olds are spending 4+ hours on their smartphone device.
• 90% of job seekers use their mobile device to search for jobs.
MOBILE FACTS
#BLOGGING4JOBS
#BLOGGING4JOBS
WHY TEXTING?
#BLOGGING4JOBS
WAYS TO USE TEXTING IN RECRUITING
• SMS job alerts !• Candidate communication!• Interview confirmations!• Candidate push!• Email to text !
#BLOGGING4JOBS
POLL QUESTION #1
• Never!• A few times!• Often!• Like crazy!
I texted a candidate in the last 90 days:!
#BLOGGING4JOBS
TEXTING TIPS
• Limit texts to 140 characters!• Personalize messages!• Ask questions !• Use link shorteners for links in
texts (bit.ly)!!
#BLOGGING4JOBS
TEXTING TIPS
• Text during business hours !
#BLOGGING4JOBS
TEXTING TECH
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POLL QUESTION #2
• New candidate reach out!• Candidate follow up & confirmation!• General communication!• Re-establishing contact !• Other!
I have been using texting most for:!
#BLOGGING4JOBS
SCENARIO #1 – OPTION A B
SCENARIO #1 – OPTION B
The Cold Reach Out!!
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SCENARIO #2 - OPTION A
SCENARIO #2 – OPTION B
Follow Up !!
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SCENARIO #2 – OPTION B
Follow Up !!
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SCENARIO #3 – OPTION A
SCENARIO #3 – OPTION B
More Information!
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SCENARIO #4 – OPTION A
SCENARIO #4 – OPTION B
General Communication!!
#BLOGGING4JOBS
SCENARIO #4 – OPTION B
General Communication!
#BLOGGING4JOBS
SCENARIO #5 – OPTION AA
#BLOGGING4JOBS
SCENARIO #5 – OPTION B
Candidate Update!
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SCENARIO #5 – OPTION C
Candidate Update!
#BLOGGING4JOBS
TEXTING DO IT WELL OR NOT AT ALL
#BLOGGING4JOBS
FINAL THOUGHTS !• Texting offers a great way to engage
candidates, but you have to try it using a pilot program or test group.!
!• Candidates want nothing more than
engagement, follow up and communication with recruiters. Texting offers all these things. !
#BLOGGING4JOBS
? ? ? QUESTIONS
#BLOGGING4JOBS
Jessica Miller-Merrell@jmillermerrell!!
sourcesJob Candidates Prefer!Text Messages -b4j.co/jobs-texts!
Text Messages Are Best Candidate Engagement Tools !b4j.co/recruiting-w-text!
5 Mobile Recruiting Myths!b4j.co/myths-mobile!
LET’S CONNECT
LinkedIn: b4j.co/jmillermerrell!
Arron Daniels @arron_daniels!!LinkedIn: b4j.co/arrondaniels!
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