The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How to Use Strategic Mapping to Interpret and Optimize Market Intelligence A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 20 January 2016 ~ featuring ~ Carl Derenfeld Arik Johnson Lisa Giles
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How to Use Strategic Mapping to Interpret and Optimize Market Intelligence
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The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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How to Use Strategic Mapping to Interpret and Optimize
Market Intelligence
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 20 January 2016
~ featuring ~
Carl Derenfeld Arik JohnsonLisa Giles
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Lisa Giles
Lisa Giles is the President and CEO of Giles & Associates Consultancy (GAC), a private strategy consulting firm. For over 15 years, GAC has provided strategic consulting services for portfolio optimization, global product launch, market landscape and research across large, specialty and orphan diseases.The firm’s extensive list of clients spans across the Life Science Industry from Pharmaceutical, Diagnostic, Device, Government Agencies, to Academic Research Institutions. The firm’s expert teams work primarily with those discovering and advancing innovative products. GAC advises corporate boards, CEOs, and executive leadership teams on strategic direction, pipeline optimization, and market entry strategies. In 2015, Lisa was recognized by PharmaVoice as one of the top 100 most influential people in life sciences.
In 2013, she also founded and is also the CEO of Optivara, Inc., a software-as-a-service (SaaS) company that offers a suite of enabling tools to life sciences and innovative companies.
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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• GAC - Founded in 2000 We guide innovation and sustainable growth for life-science and healthcare clients
• Strategists – Strategy Development, Intelligence, Transactions Life Science Companies (Biopharmaceutical, Diagnostic, Device) Academic Medical Research Institutions Technology Innovators
• Proprietary processes and technology advantages Methods to quickly understand current status and optimize each opportunity Content-rich enabling processes and proprietary technology platforms
• Optivara - Launched in 2013 Conceived and developed out of GAC experience and insights Suite of software applications available as a service or business process
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Common Questions Requiring a Future Market View?
What advances will most significantly change or restate one of our target market segments? …. How will it impact us?
How do we optimize our technology when the marketplace will
likely evolve by the time it is launched?
How will our products fit into a changing environment?
What will be the most attractive future opportunities? Where should we prioritize investment to develop or acquire? Where are our competitors going to play?
How attractive are the business development options that we are considering?
What will successful future competitors look like?
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Organize by Key Market Drivers of ChangeThe plethora of information can be sourced and organized
to help envision the future state through synthesis of Change Drivers, Trends, and Indicators.
Identify and Source Relevant Content Extensive information about the future of a market area
or technology abounds, but deciphering what the information means is onerous.
Interpret the Trends and Indicators for Each Key Driver Understanding and interpreting where the future is moving will reveal where
opportunities and potential risks lay ahead, and informs the relevance of pipelines, business development, and capability building initiatives.
Identify, Organize, & Interpret to Envision the FutureIntegration of Content and Process To Understand the Future State, Opportunities and Risks, and Strategic Implications
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Within each Change Driver Map, there are approximately 5 Major Trends, and for each Trend there may be 5 to 10 evolving Indicators of change. The Indicators are ordered from left to right relative to their level of adoption (currently accepted to emerging).
Each Indicator contains detailed fields of information which are easily accessible and, based on designated user permissions, allow for full editing/updating or read-only rights.
Drivers of Change – Platform ConstructDeriving Opportunities & Risks Associated with the Path Ahead
Scientific, clinical practice, care sites, and patient evolution; opportunities to participate; disruptive technologies or Provider/Payer actions; Company therapeutic strategy comparison and refinement
Infectious Disease Crisis or Control 2024
Advances in hospital and community acquired infection – future impact of advanced diagnostics, therapeutics, standards of care on pipeline, business development, and capabilities investment
Evolution 2020 of USHealthcare Integrated Delivery Networks
How IDNs will reshape healthcare delivery and manufacturers participation as the ACA and healthcare reform advances. Demonstrated range of models and key themes for innovators, market leaders, followers.
Future of Robotics in Healthcare
What, where, when, and how will surgical robots to nano-bots impact diagnostics, therapeutics, and monitoring across applicable diseases and procedures
Future of Surgical Intervention
How will surgical practices evolve as new therapeutics, devices, and minimally invasive interventions redefine standards of care
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Leading companies are proactively improving their approaches to strategic planning, information access, and utilization of intelligence
Using advanced technology and innovative methods, like StratMap, enables businesses to “future scape” more efficiently and objectively understand their opportunities and risks
Intelligence is most useful when the strategic context is clear, and why it matters is understood
A populated strategic maps allows information to be durable and provides a reference point for ongoing reevaluation and relevance
The intelligence framework, repository, and visualization also allows for consistent information retention, disseminated and organizational alignment
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!