How to Use Social How to Use Social Networking Sites to Networking Sites to Communicate to Families Communicate to Families Chris Christensen – Johnson County CC Robb Cummings – Sallie Mae
How to Use Social Networking Sites to Communicate to Families Chris Christensen – Johnson County CC Robb Cummings – Sallie Mae.
Dec 29, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
How to Use Social How to Use Social Networking Sites to Networking Sites to
Communicate to FamiliesCommunicate to FamiliesChris Christensen – Johnson County CC
Robb Cummings – Sallie Mae
AgendaAgenda
Communication landscape today
Common social media sites
Things to consider
Group discussion and questions
Source: Beloit College’s 2011 Mindset ListSource: Beloit College’s 2011 Mindset Listwww.beloit.edu/mindset
The freshman class of 2015 was born in 1993.
There has always been an Internet ramp onto the information highway.
PCs and Apples of the early 90’s had hard drives smaller than today’s flash drives.
For many students, email is passé and because of cell phones, wrist watches are no longer necessary.
Shifts in CommunicationShifts in Communication
Communication is no longer a one-way street.
People now spend more time on social networking sites such as Facebook and Twitter than on personal/work email.
Generational◦Millennials are the heaviest users◦Baby Boomers are the fastest growing users
Overall CampusOverall Campus Communication Strategy Communication Strategy
Overall Campus Overall Campus Communication StrategyCommunication Strategy
Cross-campus collaboration
Know your audience & objectives
Focus on ongoing activity within the campus community rather than on specific campaigns
Measure your success…and adjust when necessary
What’s in it for the FAO?What’s in it for the FAO?
Connect with students/families where they are
Larger reach with fewer staff resources
Competitive advantages
Rapid dissemination of message
Plan Your StrategyPlan Your Strategy
What do we want to achieve?
Who do we want to reach?
What social media channels are the right ones for our institution? What will work best for our office?
Where to Start?!Where to Start?!
Even MORE Options…Even MORE Options…
Common Social Media ChannelsCommon Social Media Channels
FacebookFacebook
750 million+ active users
900 million+ objects (pages, groups, events, etc.)
20 million + applications installed daily
Millions of websites have integrated with Facebook
What Can You Do On Facebook?What Can You Do On Facebook?
Provide real-time status updates
Promote events & important deadlines
Monitor and answer questions
Link to school website (or other sites)
Facebook Page for JCCCFacebook Page for JCCC
http://www.facebook.com/pages/php
TwitterTwitter
The SMS (Short Message Service) of the Internet
200 million+ users
80% of users access via mobile devices
“Tweets” – 140 character messages
Over 200 million tweets per day and 1.6 billion search queries per day
FHSU Twitter SiteFHSU Twitter Site
YouTube/PodcastsYouTube/Podcasts
Video sharing service
Demographic is 18-54 years old
13 million hours of video uploaded in 2010 and 35 hours of video uploaded every minute!
700 billion playbacks in 2010
Kansas State YouTube VideoKansas State YouTube Video
FlickrFlickr
Online photo/video management and sharing application
Over 5 billion images hosted as of September 2010
BloggerBlogger
HootsuiteHootsuite
www.hootsuite.com
Social media dashboard that allows the user to monitor and/or post to several sites (Facebook, Twitter, LinkedIn, Foursquare, MySpace, WordPress, etc.)
Schedule postings in advance
HootsuiteHootsuite
Tips To RememberTips To Remember
Make it interactive
Use relevant keywords in “About Us” section
Offer FAQs
Promote sites via email
Tips To RememberTips To Remember
Link to other social media sites
Keep it current!
Remember it is public information
Monitor your sites for feedback/comments
Things to Consider…Things to Consider…
Who updates your site? How often?
Policy for addressing complaints and/or negative comments posted online?
What is your institution’s existing policy on the use of social media sites?
Social media sites are evolving constantly. Know when it is time to make changes.
Manage Your MediaManage Your Media
Tools for social media management
◦Google Alerts http://www.google.com/alerts
◦Social Mention http://www.socialmention.com
Google AlertsGoogle Alerts
Social MentionSocial Mention
Open DiscussionOpen Discussion
Which social media sites are your institutions using?
What issues/challenges have you experienced?
Any unanticipated benefits?
Advice from your experience?
Related Documents
