How to use Social Media in Finding a Job | Prepare1 | Social Media Coach

The End of Business as Usual

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Google+ the fastest growing Social Network, if you are on G+ you are seeing enhanced search results.

Video business content will soar in 2012. Did you know that 34,000 searches are conducted

on Google EVERY SECOND? 75% of Internet users never scroll past the first page

of search results? US Internet users spend 3x more time on blogs and

social networks than they do on email?Websites with a blog generate 55% more traffic.93% of marketers use social media for business.


Success is what you attract by the person you become!


“The more Similar we are

The more Invisible we become.”

- Anonymous


AdoptersEarlyMidLate


Accelerate your Career

In today's economy there are two competitive advantages that you must have. 1. A positive online presence.2. A“social” layer of your career. By

social we mean real relationships, your family and friends on Facebook, Twitter, LinkedIn, etc.


5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 1965-1982. • Generation Y also known as the Millennial

Generation (or Millennials), Generation Next,

Net Generation, Echo Boomers born 1983 – early 90’s.

• Generation Z also known as Generation I, or Internet Generation born early 90’s.


Blogging – 1994LinkedIn – May 2003Facebook – February 2004

YouTube – February 2005Twitter – March 2006


Help, I need somebody,Help, not just anybody,Help, you know I need someone,Help!



3 Billion +


Keywords


Your Goals and Objectives

Build TrustBuild CredibilityBuild Relationships


Top Five Social Media Sites

1. Facebook – near 1 Billion.

2. Twitter - 200M+

3. LinkedIn - 150M+

4. Blogs

5. YouTube - More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.



... 1 Billion users and growing; if Facebookwere a country, it would be the 3rd largest in

the world (Triple+ the size of the United States).

... 1 Billion users and growing; if Facebookwere a country, it would be the 3rd largest in

the world (Triple+ the size of the United States).


More than 1 Billion active users

3.5 million local businesses have active pages

More than 120 million people become fans of pages each day

Average user has 130 friends on the site

Average user spends 55 minutes - plus

per day

Average user is a member of 17 groups


InTheDoor.comThink of InTheDoor.com as a job board overlay on your Facebook social graph. It connects Indeed.com’s aggregated job board database and your Facebook social graph to show you who in your network can connect you with specific openings.


. . . is a cross between text messaging, instant

messaging, and blogging.


• Twitter is a free service that enables members to send and read other members' updates known as tweets.

• Tweets are text‐based posts up to 140 characters in length . . . displayed on the member's profile page and delivered to other members (followers).



One reason seekers have had success landing jobs through Twitter is because of the use of hashtags, which function as mini search tools.Hashtags Help You to Network

Successfully.Hashtags Help Recruiters and

Hiring Managers Find You.#hirefriday


There are other hashtags out there to help recruiters and hiring managers find seekers if the seekers incorporate them into their tweets. They include#dreamjob#hireme#internship#laidoff#jobsearch Copyright Prepare1: All Rights Reserved

Top Job Seeking Hashtags

#benefits #career_fair #compensation #hiring #HR #interviewing #jobposting #recruiting #resumes #training Copyright Prepare1: All Rights Reserved

Hashtags

Hashtags such as…

#jobs

#jobadvice

#jobhunt

#jobsearch

Offer both job openings and general job search advice.


There are many job recruiters who use Twitter to look for potential candidates. Before contacting a recruiter via Twitter, check out:

Their bio.

Follower/Following ratio (Have they been around awhile? Do they follow people back?)

Click the link to their website.

Ask others in your network whether or not the recruiter is a credible source.






Capitalize on LinkedIn Recruiters are starting to use LinkedIn as the main

place for sourcing candidates because it’s free and the top professionals are on there.

Just like any other search engine recruiters are using, keywords are extremely important.

Finally, you should conduct searches on there for jobs that you may be interested in and reach out to those individuals that may supply you with an interview or referral.


175 million users. . . . Used for job seekers, HR professionals, and

companies seeking candidates. Slightly more male.

Most are college educated.. 33% have

a graduate degree. Generally older, and more affluent.

Users with complete profiles are 40 times more likely to receive opportunities through

LinkedIn!Copyright Prepare1: All Rights Reserved

LinkedIn Skills

Great For RecruitmentGoldmine for RecruitersShowcase your skillsImprove your profileMore work for youRaise your rankings Brand yourself



1 Year Ago


6 months ago


Today


Today – May 2012

Today

#22 6 Months Ago


Today

#22 Today


#26 Today

Use attraction-based marketing

to get job offersThe traditional way of searching for a job was proactive

The new approach is about building a powerful personal brand and attracting job opportunities directly into your doorstep.

How do you do this? You become a content producer instead of just a consumer

and the number one way to do that on the web is to launch a blog that centers around both your expertise and passions.


A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other

material such as graphics or video.

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other

material such as graphics or video.


Construct a video resume and

upload it to YouTube Very few people have actually created one, so they

serve as a differentiator in the recruiting process.

A good video resume is short.

Describes the value you can contribute to a given position.

Explains why you’re the best person for the job.

Talks about your background in a story-like format. Copyright Prepare1: All Rights Reserved

• Premier video-sharing service.

• Founded in 2005, sold to Google in 2006 for $1.6 B.

• Business Content to soar in 2012.

• 300 million worldwide visitors per month – 5 billion video streams each day.







Hangouts


What happens in Vegas

stays on YouTube, Twitter and Facebook…


Forget > “Learn”

“The problem is never how to get new, innovative

thoughts into your

mind, but how to get the old ones out.” —Dee Hock


ONE THING




How to use Social Media in finding a job

Be open-minded and think differently about how you’re going to get your next job and keep it.

Concentrate on the following social media tips, which will give you greater odds to get you a job, but help you create your own dream job!


Conduct a people search instead of a job search

The majority of jobs aren’t posted online.

80% of jobs are taken through networking.

Few have sought to use the web to search and locate people they would actually enjoy working for at companies that they get excited about.





4 Ways To Stand Out In Your Social Media Job Search

1. Use all the networks.2. Be consistent across all

networks.3. Be savvy about your

recommendations.4. Master each network's settings.



I Like Myself

I Like Myself

I Like Myself


Smart Phone Apps• CareerBliss(Free). It has company reviews,

salary information, and about three million job listings.

• Good Job ($4.99). Organize your job search by tracking jobs from multiple sites, contacts, interview schedules, resumes and more.

• Real-Time Jobs (Free). Attach a social network profile and video to Twitter job postings.

• BusyBee (Free). If you’re a freelancer, then you can find contract opportunities nearby with this app.


SlideShare.net

Develop your own PowerPoint presentation, upload it to SlideShare.net and promote it through your networks and on your website.

Your slides can include information about your technical skills, projects you’ve completed, an endorsement from a manager and more.


Over 130 million blogs in Technorati.

You can search through corporate groups, pages and people on Facebook.

You can even do the same on LinkedIn and Twitter.

Then there are people search engines such as pipl, friendfeed, and wink. Once you find a contact name, try googling it to see if there is any additional information about that person.


Use search engines to…

Track decision makers that currently work there.

Track employees that currently work there.

Track recruiters & HR professionals.


Connect with the person directly.

Social media has broken down barriers, to a point where you can message someone you aren’t friends with and don’t have contact information for, without any hassles.

Before you message a target employee, realize that they receive messages from people asking for jobs all the time and that they might not want to be bothered on Facebook, where their true friends are.


Do your homework on the company.

Tailor a message that states who you are and your interest, without asking for a job at first.

Get to know them and then by the 3rd or 4th messages, ask if there is an available opportunity.




8000 Horsepower


Speed rules


retool

Make NEW

friends! Copyright Prepare1: All Rights Reserved

“No man ever became great

except through many and great

mistakes.” —William Gladstone

(from Timeless Wisdom, compiled by Gary Fenchuk)

“You miss

100% of the shots you never

take.” —Wayne Gretzky

The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo


Thank You


How to use Social Media in Finding a Job | Prepare1 | Social Media Coach

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