© Jive confidential 1
May 19, 2015
© Jive confidential1
How to Use Social for Corporate Communications
Event 4 of 4 in Social Intranet Summer Series
Today’s Speakers
Kathryn EverestSr. Director, Business Consulting ServicesJive Software
Gia LyonsDirector, Product MarketingJive Software
QUICK REFRESHER
© Jive confidential4
A social intranet should address three critical areas.
Official info & comms Finding info & experts Getting work done
Official info & comms Finding info & experts Getting work done
To drive
Strategic Alignment
Innovation Productivity
Official info & comms Finding info & experts Getting work doneStrategic Alignment Innovation Productivity
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Strategic Alignment Innovation Productivity
mobile access
reach & sentiment
KPI metrics
executive dashboard
Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
All connected in a single system of collaboration and communication.
Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
We focused on these in earlier
webcasts.
Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
Let’s focus on this now.
Today’s Speaker
Kathryn EverestSr. Director, Business Consulting ServicesJive Software
More and more organizations are merging their social collaboration platform with their intranet platform
Intranet
• Corporate News / Stories
• Corporate Directory
• Internal & Executive Communications
• Organizational “Micro-sites”
• “Link Farms” – Links to applications and resources
• Policies, procedures (SOP’s), forms, templates and other resources
Collaboration
• Project / Team-Based Collaboration
• Committee, Working Groups
• Self-organizing groups (such as Communities of Practice, Interest, Employee Resource Groups, Affinity Groups)
Intent:•Find/discover information and resources to do your work•Be informed about company news and events•Learn about and engage with other parts of the organization (e.g. Procurement, Legal, HR, IT, etc)
Intent:•Perform work•Connect/interact with groups of people
This is streamlining communication for employees without creating “another place to go”
Social Intranet – where work gets done
… plus social capabilities such as:•Individual communications (personal blogs, status updates/micro-blogs, private discussions and direct messages)•Feedback on content (comments, ratings, liking), discussions/questions/clarifications, sharing with others from inside your organization as well as external •“Social” profile, including a person’s activity, content and expertise•Follow people and topics of interest to the employee•Additional micro-site types (e.g. event-based, service-based, initiative-based)•Innovation / ideation initiatives•Missions and achievements•Notifications from Apps and other enterprise systems (e.g. Sharepoint)
How I want it … (real time, digest, in my activity streams)
Many ways to find and discover … including social search, through your network, Jive recommendations, What Matters and trending
Where you need it … Outlook, Office, browser (Jive or Jive Anywhere), mobile
Extended through … Apps, Jive Anywhere
However, social is also introducing new considerations
• Choice – employees have more choice about what they pay attention to
• Engagement – they expect to be able to interact and engage with the content, so you need to stay engaged
• Network Effect & Influencers – there are others who can help you get your message out because employees are interested in what their peers think
• Popularity & Trending – there are multiple opportunities to get your message heard
• Citizen Journalism - there are more voices that you can draw upon
And by mastering them – you’ll be in a better position
And mobile is changing the game
Just as advertisers had to find a new way …
The role and nature of the Intranet are changing as a result
We can no longer COUNT on
1.Everyone HAVING to go to the homepage to get what they need – and therefore getting people’s attention with compelling graphics and carousels
2.Moving onto the next item after something has been published
3.Having to attend endless meetings with business partners / have a strong network to find out what’s going on in their business areas
4.Relying on annual surveys to find out the effectiveness of the Communication group
Are those days over? No – but they are quickly coming to an end …. And why?
1. Everyone HAVING to go to the homepage to get what they need?
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Now, employees can choose their own path
1. Everyone HAVING to go to the homepage to get what they need?
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Now, employees can choose their own path
1. Everyone HAVING to go to the homepage to get what they need?
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Now, employees can choose their own path
… and therefore you can’t count on getting people’s attention with compelling graphics and carousels …
You now have more options …
You still have the home page, but for those who don’t have one, you also have:
… and therefore you can’t count on getting people’s attention with compelling graphics and carousels …
You now have more options …
• Custom Streams• Network Effect• Trending Content
2. Moving onto the next item after something has been published
3. Attending endless meetings with business partners to find out what’s going on in their business areas
Now you have better access to your customer
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Find stories
Conduct dialogues
Learn what’s popular
Identify misconceptions
Use the Network Effect
• Likes
• Rating
• Shares
• Comments
4. Relying on annual surveys to find out the effectiveness of the Communication group
Know if your message is getting through in the moment
Measurable impact
Identify top people who refer your message to others
Gauge organizational alignment and sentiment
Summary
While the older models aren’t necessarily going to work in the new world of social and mobile – there’s MORE opportunity than before to:
•Get your messages out
•Know their impact and take action when necessary
•Know what employees want to hear about
And enable better communications
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Want to learn more about our social intranet technology? Download:
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