How to use quizzes to generate leads and win new customers

The Quizzing Phenomenon

Presented by: Josh Little

My goals

1. Expose you to a new content type 2. Show how people are using it 3. Demonstrate how you can to

leverage it today

Proceed with caution

There is a renaissance happening

Hieroglyphics Paper Billboards

Mail

Email

Blogs

TV

Digital images

Video

Surveys/polls

Infographics

Lists

Quiz

And it’s something we hated while we were in school

“Stop telling me interesting and useful things about myself”

!

- Said no one, ever.

The road is being paved by mega-publishers

#1 article on NY Times in 2013 was a quiz

8 of the top 10 most shared articles in last 8 months are quizzes

Just launched their own quiz tool

Building their own quiz tool

What about the rest of us?

KSL.com

Salem Web Network

Fit Marketing

Lime Ricki

You don’t need a big channel

• 0 likes, 6 comments • Taken 70,000 times • 752x Social Lift!!!!

Three jobs marketers hire a quiz to do

1. Drive traffic 2. Capture leads 3. Present offers

What we’re most excited about

Turning this Into this

Capturing leads

You have a captive audience

How to capture leads

Case studies

Kissmetrics quiz

Case studies

Kettlebell Fever

Case studies

Rogers family coffee

Lead qualification

Don’t do this

qzzr.co

Josh Little [email protected]

@joshlittle