How to use PR and the Media to get More Exposure for Your Counselling Business

How to Use PR and the Media to Get More Exposure for Your Counselling Practice Hosted by Clinton Power,

Founder of www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

What is PR?


A Typical PR Strategy


•Where do you start?•Who are you target audiences and how do you find them?•What are your tactics to connect with them?

Where do you start?


•What are you trying to achieve?•What is the result you want?•What are you trying to communicate?

Your target audience


•Who are they and where do they hang out?•What type of media do they consume?•What do they watch, listen to or read?•Where are they online?

What’s newsworthy?


For general news


•Timing•Significance•Proximity•Prominence•Human interest

Media angles


•Interesting psychology stats•Human interest relating to mental health•Addition of new staff members to your practice•Important business milestones in your company•Evergreen mental health stories that are always relevant

To make the news…


•Read the news- world and local•Read psychotherapy and counselling journals•Follow the media in general

Media pitch

•A specific idea that you ‘pitch’ to a journalist•Be targeted and have an interesting angle•Make it personal


Media channels


•Newspapers•Radio•TV•Online magazines•Blogger

Media releases


Media interviews


Editorials


•What is an editorial?•Why do them?

Public speaking


Online PR


Blogs


Social Media


Summary


•Always think about your strategy•Follow the golden rules of PR•Check out these resources:•Cpcommunications.com.au•Publicrelationssydney.com.au•Sourcebottle.com.au

Marketing Q & A


How to use PR and the Media to get More Exposure for Your Counselling Business

Health & Medicine

media channels

media angles

media releases

media interviews

social media

type of media

online pr

typical pr strategy