How to Use Mobile Phone to Update Facebook Pages

Use Mobile to Update Fans:Convenient, Real-Time, Authentic

February 2010

3 easy options to update fans via mobile

Option Requirements Upload Photos

Status Update (Text)

1) Email Email - any country(e.g., Blackberry, Android, Palm)

Yes Yes

2) iPhone iPhone or iTouch – any country Yes Yes

3) Text Message (SMS)

SMS in 35 countries where FB supports SMS (US, UK, CA, AU, etc.)

No Yes

1) Email: Save your Page’s email address1) Click “Edit Page” under profile picture 2) Click “Edit” under Mobile section

3) Save Page’s email address in phone.

[Suggestion: save as “Facebook” + Page

name ]

1) Email: Upload photo or update statusIf uploading a photo,

include photo as attachment anda caption in the email subject line.

If updating status,put text in email subject line.

Pau Gasol uses email to update fans from his BlackBerry

Eva Longoria uses email to post photos via her BlackBerry

2) Facebook for iPhone Application1) Tap “Friends”

2) Tap “Pages” on bottom right, then tap on your Page

3) Tap “Camera” icon to upload photo or “What’s on

your mind?” to update status

2) Facebook for iPhone Application – Add Favorite

1) Tap Top Right Corner of Page

2) Tap “Add Favorite”3) Page is now on Facebook App Home Screen for easy

nav

The Rocket Summer using Facebook for iPhone to update fans

3) Text Message: Activate SMS to update Page1) Click “Edit Page” under profile picture 2) Click “Edit” under Mobile section

3) Click “Sign up for Facebook Text

Messages…” and complete flow

3) Text Message Activation

Quick 3-step flow to activate.

To update status, send SMS with status update to 32665 in the US (may be different in other countries)

Note: one mobile number can be associated with one profile or fan Page.

Slash uses Text Message to update 1.4 million fans

Optional: Twitter Exporter: http://facebook.com/twitter

You

Ex: Selena posts on Facebook to her 3.5MM fans and automatically updates her 1.5 MM followers

Ex: Eva Longoria posts photos to Facebook and automatically updates followers

Power Tip: photos engage and attract new fans

▪ “A picture is worth a thousand words” – especially with a global fan base (many do not read English)

▪ Photo feels more authentic▪ Photos are more “viral” – tend to

attract more likes and comments, which spreads out to more friends of fans – attracting new fans.

▪ E.g., Vin Diesel almost always includes a photo with each post and has 7.4 million fans currently

Thank You

▪ Resources:▪ http://facebook.com/celebs ▪ http://facebook.com/influencers ▪ http://facebook.com/facebookpages