How to Use LinkedIn to Build Your Career

How to Use LinkedIn to Build Your Career APEX Workshop June 2014

©2013 LinkedIn Corporation. All Rights Reserved.

Nice to meet you!


@cheesycons

https://twitter.com/cheesycons

https://twitter.com/cheesycons

https://www.linkedin.com/in/conniechanwang


Meet LinkedIn

Over 300 million global professionals

3 million+ company profiles

Executives from every Fortune 500 company

66% outside the U.S.

200+ countries©2014 LinkedIn Corporation. All Rights Reserved.


Connect the world’s professionals to make them

more productive and successful

Our mission


For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform


“I found 8 career-building opportunities on LinkedIn!”


https://www.linkedin.com/pub/mei-lee/0/429/1a3


Agenda

Get Noticed: Enhance your online image

Get Connected: Leverage and grow your network

Get Opportunities: Find and land your dream job


Stay top-of-mind: Increase your visibility


Get Noticed



70%of employers have rejected a job candidate

because of information they found about that person online


85%of employers say that a positive online

reputation influences their hiring decisions


Keep your LinkedIn Profile updated


©2013 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.


Tip 1: Develop a strong, keyword-aware headline

Client-focused, Big Idea Salesperson

Recent Ohio State Honors Grad and Publishing Intern

IT Project Manager Seeking New Opportunity

Senior Public Relations and Internal Communications Executive



Tip 2: Get strong recommendations from managers



DOtake advantage of LinkedIn

profile feature additions



Tip 3: Add sections to enhance your profile



Tip 4: Feature your volunteer work



Tip 5: Display your best work

www.linkedin.com/portfolio



Add and display media on your profile with a click



DOconsistently drive people

to your LinkedIn profile



Tip 6: Tie LinkedIn to your other efforts

Jane Doe

(800) 555-1234

[email protected]

Connect with me on LinkedIn:www.linkedin.com/in/JaneDoe




Eric Kuhnn811 Hay St. San Jose, CA - 650-555-1234

[email protected] - www.linkedin.com/in/erickuhnn

Strategic Planning / Resource Allocation and Optimization / Process ImprovementsRelationship Management / Staff Development / Coaching and Mentoring

OPERATIONS MANAGEMENT

Operations and Management Strengths:

• Process Redesign / Change Management• Project and Operations Oversight• Cost Analysis and Reporting• Policy and Procedure Development• Risk Management / Quality Control• Technology Assessment

Operations Manager (2005-2009)

PERSONAL EXPERIENCE

Provided direction to 138-member team, implementing effective staff and resource management strategies in global setting.

Tie LinkedIn to your other efforts



Get Connected



70%of jobs are found through networking



Connect with people you admire



Step 1: Reach out to everyone you know



Step 2: Upload your email address book of contacts



Step 3: Maximize group affiliations



How to get involved in groups

Coby Sexton

Vanessa Sun likes thisdiscussion by Jim Miller

including Michael Vansey and

Richard Dwelling

Jim Miller started a discussion:

Brian Cummings

Joe McGwin- Explore the Manager’s Choice panel

- Check the Jobs tab for open positions- Use the Search tab to find topics of interest



Find the best groups for you



Step 3: Reach out to new connections



Use the “People You May Know” feature

Kim Jones,

James Harlins,

Michelle Tranquillos,



Find new contacts with Advanced People Search



Carl Fisher

Sort by groups, mutual connections, schools and more



Write individualized connection requests



Leverage “Who’s Viewed Your Profile”



Who’s Viewed Your Profile

Kelly BrightonJamie KlingerChris McMillian



Recruiters

Peers in your field

Leaders in your field

Friends and coworkers

Contacts from your past

Reach out to someone who viewed your profile



Richard’s

Richard,

Thank you for viewing my profile. I hope it gave you a clear picture of the value I offer as an IT professional. I viewed your profile as well and noted that you help recruit for technical positions at Adobe. I am seeking new opportunities at this time, and would be delighted to speak with you about my qualifications. I have long been a fan of your CS products and think I could be a great fit for the IT support team at Adobe.

Thank you again for your interest and please let me know if I may send you any additional information.

Richard isRichard:

Interested in IT support positions

Reaching out to a recruiter



Reaching out to a leader



Respond to InMails even when you’re not looking



Get Opportunities



Pursue multiple opportunities



Step 1: Search and apply for jobs on LinkedIn



Step 2: Use Advanced Job Search to narrow results




Research potential coworkers before making a big career decision



Step 3: Use LinkedIn for company research



Use Company Pages to research companies you love



Follow companies to get updates and see connections




Apply on the go with the LinkedIn App

Download the free LinkedIn app from your phone’s app store






Your friends’ friends

Your friends

Your friends’ friends’ friends



Visibility strategy

Show up on people’s feeds with timely, relevant status updates

Do “small goods”

Turn LinkedIn group participation into one-on-one networking relationships



Show up: Update your status at least 3x/week


Heading to the APEX social media event tonight. Will I see you there?


Find content to share on LinkedIn


Do “small goods”



Turn LinkedIn groups into networking relationships

Sam Welling

Natasha Weller

Celeste Parks



Reply privately to discussions

Steve Capcerich



Craft an engaging, personalized message

Steve Capcerich

RE: Great List of Resources for Job Seekers

Steve,Thanks for posting this link – lots of great reads here! I noticed in

your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?



Summary

Get Noticed: Enhance your online image

Get Connected: Leverage and grow your network

Get Opportunities: Find and land your dream job




Job Seeker Premium

premium.linkedin.com/jobsearch/©2014 LinkedIn Corporation. All Rights Reserved.

• Become a featured Applicant• Get insights into your applications• Network in an exclusive group

• Add a badge to your profile• Use InMails to contact decision makers• Access salary data

http://premium.linkedin.com/jobsearch/





“I found 8 career-building opportunities on LinkedIn!”



Questions
