How to use LinkedIn Successfully for Business

How to stand out,Build a strong network & Attract great clients with LinkedIn

What makes a great profile?

Why's it important to have a great

profile?

Why's it important?

• What do people find when they Google your name?

• First impressions count

• First step in controlling your identity online

• Authoratative resource on your career

• Helps you collaborate with others

• Higher position in LinkedIn search if 100% complete

How to reach 100%?

• Photo - Add a professional photo

• Positions - Add your 3 most recent positions

• Summary - Make the most of your profile summary

• Education - Include all previous qualifications

• Recommendations - At least 3 recommendations

Your professional headline

Make sure you stand out from the crowd

Your professional headline

How you help people and their businesses

Exercise:

Your professional headline

Explain who you are and what you offer in 120 characters. (16 words or less)

How you help people & remember to include keywords

Web pages

Links to your landing pages

LinkedIn Summary

Work stuffPassions

Aims and ambitionsGreat projects completed recently

Personal stuffLinks with organisations or teams

HobbiesFamily / Children

Passionate summary

http://www.linkedin.com/in/benkinnaird

Why are recommendations

important?

Recommendations

How do we get recommendations?

How to getrecommendations?

Ask for them!

Give to receive

Be specific

Strike when the iron's hot!

Updates and groups

Status Update Tips

• To offer help and advice

• Share interesting information

• Make a statement

• Update people with relevant news

• Promote your blog or event

Status updates

Attach a link

http://www.linkedin.com/in/helencoldicott

Start a conversation with Groups

What are Groups?

Start conversations in your industry

Meet people with shared interests

Build relationships

Share your opinions

Share your expertise

Hear what others think

Groups menu

Groups you may like...

Search Groups 

Type in your keywords

Start by commenting

Be helpful and polite

Tips for Groups

• Search for relevant keywords 

• Pick questions you can help with

• Be open and helpful

• Link to related blogs or news sites

• Be an Expert

• Post questions to collect research

Call 0770 410 5954

Follow @helencoldicott

www.coldicottfreelancetraining.com