HOW TO USE INSTAGRAM TO PROMOTE BUSINESS socialdigially.com Image courtesy of www.forbes.com
How to use Instagram to promote your business - Tere Datinguinoo - Social Digital Ally
Feb 12, 2017
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Transcript
HOW TO USE INSTAGRAM
TO PROMOTE BUSINESS
socialdigially.com Image courtesy of www.forbes.com
Some facts about Instagram
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Launched in 2010 as a free
mobile app
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It is a social networking site
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That lets users post
photos and videos
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And share what have been
posted
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Instagram was acquired by
Facebook in 2012
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Now with over half a million
users
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Registering a double digit
growth compared to
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Users = 50% Iphone owners
and 50% Android owners
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Instagram connects to
other social media
accounts
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These are Facebook,
Twitter, Tumblr, and Flickr
socialdigially.com Image courtesy of www.sketchappsources.com; www.musictimes.com & www.themightcribb.com;
Instagram was initially
for personal use
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And now it’s a powerful
business tool
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A social media center to
promote business
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Let’s see how
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Create an account in your
mobile device
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In this tutorial, we’ll
use an Iphone
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In your browser, search for
Download Instagram
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Choose
this
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Click
this
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INSTALL Install
the app
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Wait for
the app
to load
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Open
the app
If you already have an
account
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This
appears
instead
You’ll be taken to the sign-
up/in screen
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Sign up thru your
Facebook account
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Or thru your email
or phone
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If thru
email or
phone,
you’ll see
this
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Let’s use
our email
address
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Fill this out
for a new
account
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Once signed
in, you’ll see
the homepage
Let’s first look at the profile
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This is at the bottom of the
screen
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Click this to go to your profile
Let’s see the account
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In our example, we’ll use
an existing account
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Go the
Settings
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Here you
can edit
your
user
settings
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Disable
if your
account
is for
business
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Link your
other
accounts
one by
one
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Let’s link the Facebook
account first
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Log in to
to
authorize
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Choose
audience
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Pick “Public” for your
business `
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FB
account
is now
linked!
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You can
cancel
by
clicking
this
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Let’s link your Twitter account
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Log in to
Twitter to
authorize
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account
is now
linked!
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You can
cancel
by
clicking
this
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Now let’s check your
notification settings
If your account is Public,
enable “Everyone”
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Let’s check your profile
page before starting
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Your posts,
followers
and who
you’re
following
And now let’s learn how to
“Follow”
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Go to the
homepage
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Click
this
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Choose
from
your FB
friends
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Or follow all Follow
selectively
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You may
also pick
from your
Contacts
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Click this
to allow
access to
your
contacts
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Follow
selectively Or follow all
Search for users to add
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Click
this
Do this by typing their
Instagram name
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Or try to search using
hashtags
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Type
keyword to
search
Identify desired topic or
audience
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Like if you’re targeting
coffee drinkers
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Several
choices
appear
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Let’s
pick
this
You’ll see posts with the
“Coffee” hashtag
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Tap a
photo of
your
choice
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You’ll be
taken to the
user’s page
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Click user’s
profile to
see other
posts
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User’s
profile
shown
You can “follow” if you like
his/her posts
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Click
this to
“follow”
Now let’s post something
for our business
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For example, our business
is about consulting
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We’ll first post a relevant
image
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Then share to our other
linked accounts
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Go back to the homescreen
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Click
this
You can upload from your
library
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Or take a photo or video
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First, enable Instagram to access
your
library
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Enable button for
Instagram to
access photos
Let’s now upload from your
library
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Go to your Profile
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Click
this
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Choose
the photo
to upload
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You may
edit the
photo
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You’ll be
taken to
this
screen
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Type
your
caption
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Share
your
post
Caption
Let’s check our posts
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Now let’s take a photo
and share
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In your
profile
page,
click
this
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Hit the
shutter
and
shoot
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Apply
filters
or not,
then hit
Next
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Write a
caption
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Your
caption
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Now
share
your
post
Let’s check our post
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Instagram lets you
broadcast and share
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Increase your followers by
posting interesting images
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And using Hashtags to
increase following
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It can drive traffic to your
sites
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And let your
business be known
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Enjoy exploring its many
other features
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I hope you learned
something today
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Start using Instagram now
for your business
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socialdigially.com Image courtesy of www.forbes.com
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