How To Use Hotjar Heatmaps And Recordings To Understand Your Site Visitors

©2016 www.malougumana.com

How To Use HOTJAR

1

Your Complete Analytical Tools Heatmaps & Recordings

http://www.malougumana.com


Warning: Before you go

on this tutorial..

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Refer to this: http://malougumana.com/

tutorials/how-to-install-hotjar/

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To create Hotjar

account..4



And install Hotjar in

Wordpress.5



I assume you're done with those

pre-requisites.6



Let's move on…

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Open your browser

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Type Hotjar URL on the address bar

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Press Enter on your keyboard

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This webpage opens

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Click SIGN IN

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Fill this out

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Type your registered email address

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Type your password

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Click Sign In

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This is Site Dashboard

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Let's see how Hotjar

works...18



Go to your Wordpress Dashboard

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In wordpress, click Pages

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Click Add New

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Click here

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Type a Page Name

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Put page contents here

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Type the contents

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Click Publish

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Copy this permalink (the page URL)

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Highlight it

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Right click on your mouse

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And click Copy Link Address

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Click View Page to see it LIVE

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This is it!

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This is also the same permalink we just copied

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Open a note pad

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And paste the link there

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To save it for

later use.36



How To Use Hotjar

HEATMAP37



In Hotjar Dashboard, click Heatmaps

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Click New Heatmap

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Scroll down

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Click here

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Type NAME for heatmap

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Click here

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Select here how you will connect your webpage

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Click Exact match

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We need the webpage link here

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Go to your note pad

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Copy-paste the link here

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Click Advanced options

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Put nothing here

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We don't want to exclude elements

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Click here

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Paste here the webpage link from the notepad

(see slide 47)

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Tick this

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Click Create Heatmap

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There's the heatmap we just created

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Let's now visit the webpage


In your browser, Add New Tab

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Copy-Paste the webpage URL here from your notepad

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Just scroll, move your mouse around the page

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Click anywhere on the page

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We're doing those so that the heatmap

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Will record our

"actions"63



Go Back to Hotjar window

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On your keyboard or

keypad..65



Press F5 or CMD+R to refresh the

page66



There's the recorded pageview we've just done

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Click View Heatmap

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Click this to see "Clicks"

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These are recorded clicks

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Use this to gauge what’s “HOT”

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Or “COLD”

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See here how many clicks were recorded

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Click this to see "Moves"

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Moves shows where the mouse

pointer moves around the page

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Click this to see "Scrolls"

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Scrolls will tell you if the visitor

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Checks until the bottom part of your

website78



This will give you idea

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where to put important

buttons like the "BUY" button

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You can also download the heatmap here

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Heatmaps are important to see where your

visitors click

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This will tell you what to enhance on

the site83



And what to remove/improve because nobody

pays attention84



How To Use RECORDINGS

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In Hotjar Dashboard, click Recordings

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Click Record Visitors

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Click this to see recording options

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Select here what you want to be recorded

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Click Start Recording

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You can stop recording here

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Once someone visits the site, the recording will

be here

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You can see how many pages visited

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You can apply some filters here

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Click Play to watch recording

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This is a screenshot of a recording playing

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The strokes can be visible also

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The page visited is shown here

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You can skip pauses (for example visitor is reading)

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Recordings can be useful

to see in actual 100



How visitor navigates your site

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This gives you idea

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What's on the web that attracts him

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You've just seen the power of

HOTJAR Heatmaps

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and Recordings to understand your visitors

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Use it to your advantage.

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©2016 www.malougumana.com 107

The aim of marketing is to know and understand the

customer so well the product or service

fits him and sells itself.Peter Drucker


How To Use Hotjar Heatmaps And Recordings To Understand Your Site Visitors

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