How to Use Google Analytics (for beginners)

8/13/2019 How to Use Google Analytics (for beginners)

1/68

How To Use

Google

Analyticssuperinquisitiveva.wordpress.com - How To Use Google Analytics 1


2/68

Why Use

Google Analytics?

superinquisitiveva.wordpress.com - How To Use Google Analytics 2


3/68

Basically, Google

Analytics helps you

track



4/68

what people do whenthey visit your website



5/68

and how much thesite contributes to

your bottom line



6/68

PART 1

> Creating An Account



7/68

Creating

An Account



8/68

If you dont havea google analytics

account yet,



9/68

you likelybelong to one

of three categories:



10/68

1) You have no priorGoogle accounts

at all



11/68

2) You havea Google account

(e.g. Gmail)

but not AdWords



12/68

3) You have aGoogle account

thats already

associated



13/68


14/68

The recommendedway is to create a

Google Analytics

account



15/68

from within AdWords

to make linking bothaccounts easier



16/68

If you dont have a

Google account yet,



17/68

reate oneby referring

o this link:ww.wikihow.com/

Make-a-Google-Account

http://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Accounthttp://www.wikihow.com/Make-a-Google-Account


18/68


19/68

you then have to

make your GoogleAdWords account



20/68

Launch yourWeb browser



21/68

Google Chrome,Mozilla Firefox, etc.



22/68

Go to the address bar



23/68

type: www.google.com/

adwords/

http://www.google.com/adwords/http://www.google.com/adwords/http://www.google.com/adwords/http://www.google.com/adwords/http://www.google.com/adwords/http://www.google.com/adwords/


24/68

Hit Enterto

load the page



25/68

Click Get started now



26/68



27/68

Select the first option



28/68

if you already

have or createda Google account


F thi t t i l


29/68

For this tutorial, were

using our existingGoogle

account


E t


30/68

Enter your

account information



31/68

and click Sign in



32/68

Set up your time

zoneand currency



33/68

Billing and statistics

are set based onyour time zone



34/68

Your chosencurrency

will be the one

you're billed in



35/68

and will be used

in your performance

reports



36/68

You can setyour time zone

and currency

only once



37/68

so choose thesesettings carefully



38/68

Click Continue



39/68

Look for a

verification emailin the email

address



40/68

you just used to

sign up forAdWords



41/68

Click the

verification link inthe email



42/68

to activateyouraccount



43/68

Once youve loggedinto your Google

AdWords account,



44/68

click on the Toolstab



45/68

Click on the Google

Analyticslink



46/68

Youll be asked to sign

up for a new account



47/68

Click

Signup



48/68



49/68

For this tutorial,

we would betracking a Website



50/68

Scroll down

to theSetting up

your

accountsection


T pe in an acco nt


51/68

Type in an account

name that meanssomething to you



52/68

Then type in your

Website name


N t t i th


53/68

Next, type in the

URL of your website.



54/68

Select the Industry

Category,



55/68

Country and Time Zone



56/68

Scroll downwards


d li k


57/68

and click

Get Tracking ID



58/68

Read through the

Terms of Service



59/68

Click I Accept


Y h t d


60/68

You have now created

your account


d


61/68

and can now see your

tracking code



62/68

Installing Google

Analytics trackingcode on a site



63/68

will actually perform

the tracking



64/68

This isnt likeinstalling a software

product



65/68

All you need to do is

copy and paste



66/68

the tracking code onevery page of your

site



67/68

Coming Soon:

Part 2 ofHow To Use

Google Analytics



68/68

Try to turn everydisaster into an

opportunity.

- John Rockefeller

How to Use Google Analytics (for beginners)

Documents