How to use Facebook like a semi-pro Tyler Jacobson Head of Digital Marketing, Philosophy Communication @TylerNvrSleeps June 20, 2016
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How to use Facebook like a semi-pro
Tyler Jacobson Head of Digital Marketing, Philosophy Communication
@TylerNvrSleeps June 20, 2016
Tagging Businesses in a Facebook Post
Why? • Let’s brands know that you’re talking about them • Increases opportunity for engagement • (which will help) Extend your organic reach
Tagging People and Businesses
How?
Tagging People and Businesses
Type: @Business Name
Sharing Posts
Why? • Third-Party endorsement (other people talking about
you nicely = trust) • Spreading the love to other businesses • Gives you a reason to be in the newsfeed of your
fans
Sharing Posts
Sharing Posts
Step 1: Click the “Share” button at the bottom of the post
Sharing Posts
Step 2: Click the “Share…” menu item
Sharing Posts
How? Step 3: In the top right, select “Share on a Page you manage”
Sharing Posts
Step 4: Select your desired page on the left drop-down menu
Sharing Posts
Step 5: Make sure you’re “Posting as” your page on the right drop-down menu
Sharing Posts
Step 6: Write your own commentary on the post and be sure to include tags when you can
Sharing Posts
Step 7: Click “Post”
Boosting Posts
Why? • Increase your visibility in the newsfeed • Attract new fans • Increase clicks to your website, attract RSVPs to your
event, sell products, increase email newsletter subscribers, and more
Boosting Posts
WARNING: Facebook will only give your brand a finite amount of space in the newsfeed. Ask yourself: “Will my paid efforts compete with my organic efforts for attention?” before boosting
Boosting Posts
Research Step 1: Go to your brand’s Facebook page, click “Insights” at the top
Boosting Posts
Research Step 2: Click “People” on the left rail
Boosting Posts
Boosting Posts
Research Step 3: Click “People Engaged”
Boosting Posts Research Step 4: Define your targeted audience
Boosting Posts
Targeted Booting Step 1: Select the post to boost and click “Boost Post”
Boosting Posts
Targeted Booting Step 2: Under “Audience” on the left, select “People You Choose Through Targeting”
Boosting Posts
Targeted Booting Step 3: Click “Create New Audience”
Boosting Posts
Targeted Booting Step 4: Define your targeted audience Step 5: Click “Save”
Boosting Posts
Targeted Booting Step 6: Set Budget and Duration
Boosting Posts Targeted Booting Step 7: Click “Boost”
Boosting Posts
NOTE: Facebook used to have complicated rules about text and images. This has just changed.
SocialMediaExaminer.com article: http://bit.ly/28K9BHy The less text on the image, the better off you are.
Tyler Jacobson Head of Digital Marketing, Philosophy Communication
@TylerNvrSleeps Want to talk marketing? Get in touch!
[email protected] http://www.philosophycommunication.com
Download This Presentation at: http://bit.ly/NunYa062016
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