- 1. Whats AR&D?Develop powerful one person to one person
videomarketing strategies.Build successful brands based on 31 years
ofaudience research and development.Create engaging stories to
increase recognition,reputation, and revenue.Distribute targeted
marketing messages using socialmedia and emerging
technologies.
2. Bob KaplitzMore than three decades of experience building
successful brandsprimarily for TV stations using the power of
video. That includes thehighly successful Spirit of Texas campaign
for Channel 8.DFW American Marketing Association: Pioneered
innovative use of videoto boost attendance via social media.DFW
Interactive Marketing Association: Judged the nations mostcreative
work.MBA Educator: Recognized for excellence in teaching
internationalmarketing and digital media by Dean at University of
Dallas GraduateSchool of Management.Award-winning TV journalist
appearing on CBS Evening News withWalter Cronkite. 2011 AR&D,
Inc.All rights reserved 3. Video Marketing Strategy Bob Kaplitz 4.
First Please take out your business card. If you have a QR code on
it, raise the card. 5. Learn What you dont know can hurt you. Learn
about new, affordable video technology to build your business. How
to get noticed so people seek you out like a TV station. 6. What is
a QR code?Quick Response code is a barcode readableby dedicated QR
readers in intelligent phones. 7. What is a QR code?Quick Response
code is a barcode readableby dedicated QR readers in intelligent
phones. 8. What is a QR code?Quick Response code is a barcode
readableby dedicated QR readers in intelligent phones. 9. What is a
QR code?Quick Response code is a barcode readableby dedicated QR
readers in intelligent phones. 10. What is a QR code?Quick Response
code is a barcode readableby dedicated QR readers in intelligent
phones. 11. Ready or Not? 12. Ready or Not? 13. You as a Media
Company 14. Revolution in MarketingInteractive Traditional People
searching Pulling in Pushing out Interrupting 15. Revolution in
Marketing VideoSocial Media See Hear Conversations FeelInteractive
Credible news People searching Pulling in Traditional Pushing out
Interrupting 16. Video Content: 4 Channels 17. Video Content: 4
Channels 18. Video Content: 4 Channels 19. Video Content: 4
Channels 20. What is a QR code?Quick Response code is a barcode
readableby dedicated QR readers in intelligent phones. 21.
SmartphonesEstimate 250 million by end of 2012From Nielsen 22. QR
code basics Download QR scanner app on smartphone iPhone -
Scanlife, Redlaser Android - QuickMark Blackberry - QR Scanner 23.
QR Code BasicsGenerate your own code in seconds.Google QR Code
generatorCode only good for ONE linkDownload QR Code imagePlace
anywhere 24. QR code basics Generate your own code in seconds.
Google (QR Code generator) Code only good for ONE link. Download QR
Code image Place anywhere 25. Custom Codes 26. Es of QR codes#1-
Engage#2- Educate#3- Easy 27. Action launched by Code#1-47% Video
28. Action launched by Code#1-47% Video#2-34% Sweepstakes 29.
Action launched by Code#1-47% Video#2-34% Sweepstakes#3-24% Social
Media 30. Custom Code vs Generic CodeCustom- Relink code Free
Generic- One Link 31. Clients- Custom Code Designs 32. Scan
Strategies ENGAGE- Video #1 Scan Action- 47% 33. Scan Strategies
34. Scan Strategies 35. Scan Strategies EDUCATE- ADD VALUE With
EXPERT ADVICE 36. Scan Strategies EDUCATE- ADD VALUE With EXPERT
ADVICE 37. Scan Strategies Call to Action- 38. QR CODE #1 MISTAKE
(LINK TO WEBSITE) 39. QR CODE MUSTLink to Mobile Landing Page 40.
Packaging 41. Searchable Valuable Information 42. Video Content: 4
Channels 43. Video Email 44. Video Email 45. 2011 AR&D, Inc.All
rights reserved 46. Video Content: 4 Channels 47. Video
ContentEmail 48. ResearchWith properoptimization,video increasesthe
chance of afront pageGoogle result53X.-- Forrester 49.
Warning:Claim your realestate before acompetitorblocks you
out.Provide helpful information. 50. When optimizedfor search, each
video is a magnet, pullingin Google. 51. Video Content: 4 Channels
52. Key Points The less your video looks like advertising, the more
effective itll be. Let your content do the selling: The Power of
Story. People will pass along valuable content, not ads. 53.
Content Marketing The art of communicating with consumers and
prospects without direct selling. Non-interruption marketing.
Instead of pitching, youre delivering valuable information that
people search for. Can create greater customer engagement,
enthusiasm, and sales. 54. Searchable Valuable Information 55.
Creating Videos: 5 Musts 1. Real 2. Short 3. Educate 4. Engage 5.
SharableBob Kaplitz 214.766.4236 [email protected] 56. Searchable
Valuable Info 57. Searchable Valuable Information 58. Content
Marketing Video 59. Testimonials 60. Testimonials Emotional Connect
61. Searchable Valuable Info 62. Welcome, Why You? 63. Personal
Connection, Why You? 64. Testimonial with High Production 65. Recap
Dont wait. You can start now. You can become your own media
company. Let your content do the selling. People will pass along
valuable content, not ads. 66. Bob Kaplitz Senior VP
[email protected] 214.766.4236 67. Opportunities
to Engage with Video MobileVideo EmailWeb 68. Video Marketing
Strategy Bob Kaplitz 69. Video Opportunities to Engage 3. 1.
Mobile2. Email Web/YouTube Must Video QR Codes
OpenStorytellingEngaging Video Q and A VideoInstantSharable SEO
Response 70. 72Video Opportunities to Engage 3. 1. Mobile2. Email
Web/YouTube Must Video QR Codes OpenStorytellingEngaging Video Q
and A VideoInstantSharable SEO Response 71. Create Videos: 5
MustsBe RealBe ShortEducateEngageSharable 72. What to Do Create
customized video marketing solutions essentially enabling you to
become your own media network. Create real, authentic, personal
videos that educate, engage and add value for the consumer. Combine
video story telling with customized QR (Quick Response) codes for a
rich, state-of-the-art mobile experience that drives traffic to
your videos, website, promotions and more. 2011 AR&D, Inc.All
rights reserved 73. What You Need to Know You can be your own TV
station. Whoever is in video first can dominate that space. You can
pre-empt competitors. 2011 AR&D, Inc.All rights reserved 74.
How Consumers Get Info When was the last time you wanted to watch
commercials onTV? Last time you went online to research a product
or service? 75. Branded YouTube Channels YouTube channels
arebranded with your logo and custom graphics.Videos can residehere
forever.You can update them. 2011 AR&D, Inc. All rights
reserved 76. Mobile Landing Page 77. What We DoWe create true, real
and engaging content marketing web videosconfigured to display on
mobile devices as well as for use on all social mediasites.Welcome
videogreetsconsumer andengages themwith info onyour companyLinks
may beCustom QR Codechanged.takes consumer tomobile landing
pagewhen scanned withsmart phone reader. 2011 AR&D, Inc. All
rights reserved 78. Where do you want to put your code? 2011
AR&D, Inc. All rights reserved 79. What Happens After the Scan
Viewer leaves feeling like they learned something or benefitted.
Special offers get consumers to scan. Engage prospects and build a
personal relationship with them. Customers provide contact info for
fast follow-up at press of a button. 2011 AR&D, Inc. All rights
reserved 80. The Takeaway its time to get serious Strategy
Discipline Capabilities 81. What kind of relationship do you want?
TransactionalLoyalOccasional
ConstantImpersonalAuthenticShort-TermLong-Term 82. Video
Opportunities to Engage 3. 1. Mobile2. Email Web/YouTube Must Video
QR Codes OpenStorytellingEngaging Video Q and A
VideoInstantSharable SEO Response 83. Revolution in Marketing
VideoSocial Media See Hear Conversations FeelInteractive Credible
news People searching Pulling in Traditional Pushing out
Interrupting 84. Where To Put Videos Emails Website Branded YouTube
Channel Facebook, Twitter, LinkedIn Blogs Links from other
websites