PREPARING ACT! FOR THE HOLIDAY SEASON With Your Hosts… Todd Viau and Lori Feldman
Nov 22, 2014
PREPARING ACT! FOR THE HOLIDAY SEASON
With Your Hosts… Todd Viau and Lori Feldman
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Agenda
Determine who gets what kind of greeting or gift
Strategies for cleaning up your list Getting rid of duplicates Creating groups to help Creating a holiday field Managing bad emails and addresses
Sending Snail Mail (or hand delivery)Sending E-mail Greetings
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How will you send?
“Email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season.”
- Experian
“82% of Black Friday shoppers want to receive email updates about Black Friday sales.”
- Experian
During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and CTRs. Emails sent later at night tended to be most engaging.
- Experian
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Clean Up Your List
Get rid of duplicates Manually With Software
Duplicate Remover Wizard
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Clean Up Your List
Create Groups Customers without addresses Customers without e-mails
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Clean Up Your List
Create a Holiday field? Multiple drop-down (Card, Gift, E-mail) Create a group for each sales rep to review Update list in Contact List view in Edit Mode
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Snail Mail/Hand Delivery
Prepare label (or envelope) template Select label type Change font face or color
Make sure envelopes will have return address
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Swiftpage Seasonal Templates
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Snail Mail/Hand Delivery
Time to send Lookup Final review Sort list (Zip Code or Sales Rep or Company
name) Print Labels/Envelopes
Make a plan to handle returns
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E-mail Messages
Select or prepare message in Swiftpage Send a test
Time to send Lookup Final review Send Now or Schedule Send
Make a plan to handle returns 2% of email addresses go bad each month Mail Preference custom field
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