5 STEPS to CREATING a PHOTO ALBUM to Engage and Amplify Your Brand on Facebook & Beyond The secret to creating a Facebook photo album isn’t just showing off your products or services, but doing so in a creative way that shows how those products & services fit into the lifestyles of your target audience. If you know what topics, words and emotions will trigger your audience to take action, it becomes easier to craft & load the perfect album that DEMANDS engagement. Once you know your audience, use these 5 core steps.
The secret to creating a Facebook photo album isn’t just showing off your products or services, but doing so in a creative way that shows how those products & services fit into the lifestyles of your target audience.
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5 STEPS to CREATING a PHOTO ALBUM to Engage and Amplify Your Brand on Facebook & Beyond
The secret to creating a Facebook photo album isn’t just showing off your products or services, but doing so in a creative way that shows how those products & services fit into the lifestyles of your target audience. If you know what topics, words and emotions will trigger your audience to take action, it becomes easier to craft & load the perfect album that DEMANDS engagement. Once you know your audience, use these 5 core steps.
Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter @donnalnewman
What provokes you most: Text or Picture? You’re not alone … Proof: • Well over 100 BILLION photos were uploaded to Facebook, which amounts to 20% of all photos taken in 2013 → #1 site in memory keeping • The volume of pictures on Facebook: 10,000+ times larger than the Library of Congress • Facebook bought Instagram to add all kinds of cool filters to your Facebook photos, a feature that attracted over 30 million people to Instagram in record time • Facebook integrates with Pinterest – a site whose primary concept is built upon sharing photos
!
Facebook members
are certifiably crazy
about photo-
sharing!
Logging in to Facebook, brings you to your Personal Timeline’s Newsfeed – this is an aggregate or bulletin board showing all your friend’s recent posts. Then, you have two unique ways to enter your Business Page Wall – see below:
Every time you upload a photo or an album, your images will permanently “archive” within this Photos App, as well as: • Stamp Your Wall • Enter Newsfeed of all Fans • Have a Unique URL for sharing • Allow Captions full of LIVE links & @tags for friends
While your files are uploading: • Add an album title and description • Use the audience selector to choose who can see the album (Note: If you
tag people, their friends will be able to see the pictures they’re tagged in.) • Add captions, tags, and locations to photos as each one finishes uploading • Once album is loaded, click Post Photos.
Did you know, photos are the #1 shared element on Facebook, 10:1? Here are some tips to keep in mind: ü Use BUZZWORDS and LINKs in the title & caption that emphasize
value & identify your Brand; search engines rank Facebook albums
ü Create a MENTAL PICTURE for readers to enhance their understanding and trigger them to take action now (e.g., feature your Spring fashion line-up with links to order pages, available property listings with links to detailed MLS, Menus items w/ phone # to order Take Out, Published Books with testimonials and links to order pages, Promotions, Quotes, Clever Product Uses, Vendor lists & contact info)