How to Unlock Your Story for a Strong Marketing Message

How To Unlock Your Story

Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112

Presenter: Amanda Goff

mailto:[email protected]

http://www.silverkeysmedia.com/



Building the Foundation for a Dynamic Message

• Mission, Vision & Values• Unique Selling Proposition• Your WHY





• Mission• What you want to achieve through your business or organization. • This is something that should be refreshed periodically in order to remain dynamic.





• Mission• What you want to achieve through your business or organization. • This is something that should be refreshed periodically in order to remain dynamic.• Examples:

Google “To organize the world's information and make it universally accessible and useful.”

Home Depot “To provide the highest level of service, the broadest selection of products and the most competitive prices. ”

National Autism Association “To educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights.”





• Mission• Values

• Your values statement should reflect the core principals of a business or organization. • It is key that these are deeply held values that do not change over time.• These values answer the question, "how do we carry out our mission?“





• Mission• Values

• Your values statement should reflect the core principals of a business or organization. • It is key that these are deeply held values that do not change over time.• These values answer the question, "how do we carry out our mission?“• Example:

Coca-Cola CompanyLeadership : The courage to shape a better futureCollaboration : Leverage collective geniusIntegrity : Be realAccountability : If it is to be, it's up to mePassion : Committed in heart and mindDiversity : As inclusive as our brandsQuality : What we do, we do well





• Mission• Values• Vision

• Your vision statement should describe your ideal future. • Answers: "what impact does my business or organization want to have on society?" • This vision conveys a larger sense of organizational purpose.





• Mission• Values• Vision

• Your vision statement should describe your ideal future. • Answers: "what impact does my business or organization want to have on society?" • This vision conveys a larger sense of organizational purpose.• Example:

Amazon “To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

The Walt Disney Corporation “To make people happy.”

Save the Children “A world in which every child attains the right to survival, protection, development and participation.”





• Unique Selling Proposition (USP)

• Unique - What sets you apart from your competition?






• Unique - What sets you apart from your ?

• Selling - What is going to persuade someone to exchange money for a product or service?






• Unique - What sets you apart from your competition?

• Selling - What is going to persuade someone to exchange money for a product or service?

• Proposition - What is your proposal or offer?






Examples:

Federal Express “When it absolutely, positively has to be there overnight."

Dominos Pizza “Pizza delivered in 30 minutes or it's free.”

Nyquil "The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine."





• Your Big WHY • Why do what you do?• How does your company/organization change your life for the better?• What is driving YOU in your business or organization?





The “why” is the driven force behind our action and if we don’t have strong enough “whys” we will not follow through or give up when challenges arise.” --Tony Robbins



How To Tell Your Story


• Elevator Speech• Website• Blogs• Local Listings• Social Media• Print Media





Consistency Through Out All Your Marketing is Key





Take the Time to Create Unique Quality Content

Video

Copy

Images





Presenter: Amanda Goff



How to Unlock Your Story for a Strong Marketing Message

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