Making the invisible visible by turning enthusiastic customers into a powerful workforce using Social CRM. Difference between brand advocates, brand ambassadors and influencers. How to set your objectives, recruit, organic versus paid love, engaging loyal communities, using the feedback, measuring & amplifying user generated content, converting haters into lovers? 40 minutes presentation by Invisible Puppy at SocialMediaDay Ghent 24th April 2014 #SmdayBE
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