How to understand the sharing economy
Jul 17, 2015
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| 50KEA – Peder Rudbeck – [email protected]
Lyft
People Can Tap into Each Other
Meet Jackie -Need to
travel…
5
| 50KEA – Peder Rudbeck – [email protected]
Park at my house
People Can Tap into Each Other
Meet Jackie -Need to
Park his car
7
| 50KEA – Peder Rudbeck – [email protected]
AirBnb
People Can Tap into Each Other
Need a place to stay…
9
| 50KEA – Peder Rudbeck – [email protected]
People Can Tap into Each Other
Need to get funded...
LendingClub
11
| 50KEA – Peder Rudbeck – [email protected]
Feastly
People Can Tap into Each Other
Need to feed team
15
| 50KEA – Peder Rudbeck – [email protected]
Feastly enables restaurants in your
neighborhood home
16
| 50KEA – Peder Rudbeck – [email protected]
People Can Tap into Each Other
Need a place for staff…
LiquidSpace
17
| 50KEA – Peder Rudbeck – [email protected]
Liquidspace enables companies to rent
from each other
18
| 50KEA – Peder Rudbeck – [email protected]
Yerdle
People Can Tap into Each Other
Need consumer
products…
19
| 50KEA – Peder Rudbeck – [email protected]
Yerdle enables neighbors to exchange
goods rather than buy new
20
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Minbildinbil
27
As it’s a new service the reputation system wasn't
really working, as no one hag given feedback on Kitt
Johansen yet..
What to do about it?
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Minbildinbil
33
Nakalema:
• Doesn't own, or have never owned a car
• Lets her boyfriend deliver back the car, even if he's not
registered for driving the car
• Returns the car with a lot of mud on the sides, as she newer
gave car cleaning a thought
Peder:
• Had cars since I was 18
• Have always treated my cars nice, in order to keep them in a
good condition
• Knows how much it cost in repairs and depreciations to own a
car
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Rogers Innovation curve
34http://en.wikipedia.org/wiki/Diffusion_of_innovations
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Rogers Innovation curve
36
Innovators: First to adopt an innovation. Willing to
take risks
Early adopters: Highest degree of opinion leadership
Early majority: Adopt an innovation after a varying
degree of time.
Late majority: will adopt an innovation after the
average member of the society.
Laggards: Last to adopt an innovation.
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Rogers Innovation curve
38
How do we get the Car sharing service innovation idea
to cross the chasm from early adopters to early
majority?
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Minbildinbil
39
Is there a special Danish Cultural thing at play here?
• Registration tax on cars are 180%
• Do car owners “just” look at their car as transportation?
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Minbildinbil
40
Why would early majority be reluctant to rent their car out?
• Trust in the person that rents the car?
• Wear & tear of the car(is it worth it?)
• Should the owner pay tax of the earnings?
• What if someone smokes in the car?
• Where are the users going with the car?
• How much work does it take to hand over the car and do the
paper work?
• The state of the car when returned(wash & vacuumed)?
• ..
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Minbildinbil
41
There are a lot of questions unanswered for the car
owner, Its my thorough belief that these should be
addressed in order to make the early majority adopt
the idea…
Also the car renters could be helped in clarifying the
expectations for what it means to lend a car..
| 50KEA – Peder Rudbeck – [email protected]
THE SHARING ECONOMY
Minbildinbil
42
And then all the good stories should be spread!
| 50KEA – Peder Rudbeck – [email protected] 43
| 50KEA – Peder Rudbeck – [email protected]
Societal Factors
75% said they
predicted
sharing of physical
objects and spaces will
increase in next 5
years
–Shareable Magazine Study
44
| 50KEA – Peder Rudbeck – [email protected]
Population
Economic Factors
1975:
4 Billion
2050:
9 Billion
45
| 50KEA – Peder Rudbeck – [email protected]
Technology Factors
87 phones per 100
people on planet
Three quarters of
startups use social
tech like Facebook
46
| 50KEA – Peder Rudbeck – [email protected]
A movement that’s only increasing
Out of 200 collaborative
economy startups, total
funding was over $2
billion
Of those funded, the
average was $28 million (May 2013, Lyft raised $60m)
47
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