Page 1
TRANSFORMING ECOMMERCE MARKETING
WITH SOCIAL MEDIA
http://bit.ly/socialecomm Click to watch
OnDemand Video!
Page 2
I’m Mike Ewing. Nice to meet you.
@inboundcommerce
Page 3
I’m Laura Fitton. Nice to meet you.
@pistachio
Page 4
I’m Sam Mallikarjunan. Nice to meet you.
@mallikarjunan
Page 5
#socialecomm
Tweet Questions & Comments!
http://bit.ly/socialecomm
Page 6
1 1
AGENDA: ECOMMERCE MARKETING
TRANSFORMATION
Page 7
COMMERCE E-COMMERCE
Page 9
Tactics for Growing
SOCIAL MEDIA FOLLOWING.
Page 10
TACTICS FOR GROWING SOCIAL MEDIA FOLLOWING
Finding Followers 1
2
3
Content
Engagement
4 Testing and Analytics
Connecting with Influencers 5
6 Being Interesting & Relatable
Page 11
FINDING SOCIAL MEDIA FOLLOWERS
Page 12
Finding Social Media Followers
Page 13
Finding Social Media Followers
Connect with Influencers
BE ENGAGING.
Page 14
Testing & Analytics
Page 15
Finding Social Media Followers
Connect with Influencers
CONNECT WITH INFLUENCERS
Page 16
Finding Social Media Followers
Connect with Influencers
BE ENGAGING. BE
INTERESTING.
BE REMARKABLE.
Page 18
HOW TO DEVELOP A GOOD BRANDED PAGE ON FACEBOOK
Great Welcome/Splash Page 1
2
3
4
Incentives to “Like” Page
Engaging Content
Innovative Marketing
Open an Interactive Store 5
Page 19
Build a
Welcome/
Splash
Page
https://www.facebook.com/moosejaw Screenshot taken 9/30/11
Page 20
https://www.facebook.com/sears Screenshot taken 9/30/11
Give
Incentives
to “Like”
Your Page
Page 21
Screenshot taken 9/30/11
Create
Engaging &
Interactive
Content
http://www.facebook.com/victoriassecret
Page 22
http://apps.facebook.com/targetclubwedd/
Screenshot taken 9/30/11
Connect
Engage
Innovate
Have Fun!
Page 23
http://apps.facebook.com/nbastore/ Screenshot taken 9/30/11
Open an
Interactive
Facebook
Store
Page 25
HOW TO DEVELOP A GOOD BRANDED PRESENCE ON
Create Category Accounts 1
2
3
Run Contests
Engage and Support Customers
4 Show Personality
Be Interesting & Relatable 5
Page 26
https://twitter.com/BestBuyMobile Screenshot taken 10/5//11
Create
Category
Accounts
Page 27
Run Contests
https://twitter.com/MoosejawMadness Screenshot taken 10/5//11
Run
Contests!
Page 28
https://twitter.com/HomeDepot Screenshot taken 10/5//11
Engage
&
Support
Customers
Page 29
https://twitter.com/nerdupdate Screenshot taken 10/5//11
Show
Personality!
Page 30
Screenshot taken 10/5//11
Be
Interesting
Relatable
& Real.
Page 32
HOW TO DEVELOP A GOOD BRANDED PRESENCE ON
“How To” & “FAQ” Videos 1
2
3
4
Connect with Customers
Take Advantage of a Niche
Optimize for Conversion & SEO
Show Off Products 5
Page 33
Screenshot taken 10/5//11
Create
How To
Videos
Page 34
Screenshots taken 10/5//11
Connect
with your
Customers
Page 35
Screenshots taken 10/5//11
Take
Advantage
of your
Niche
Page 36
Screenshot taken 10/5//11
Optimize for
Conversion
&
SEO
Page 37
Show Products in Use
Screenshot taken 10/5//11
Show
Products
In Use
Page 38
QUESTION & ANSWER
@inboundcommerce
@pistachio
@mallikarjunan http://bit.ly/socialecomm
Page 40
1 2
3
1 GENERATE MORE QUALIFIED TRAFFIC
2 TURN TRAFFIC INTO CUSTOMERS
3 ANALYZE SALES AND MARKETING
HUBSPOT CAN HELP!
Page 41
hubspot.com/ecomm
FREE ECOMMERCE SOFTWARE
DEMONSTRATION