How to Train Your Old School Boss - Facebook

Don’t be embarrassed

we’ve all had one . . .

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who just doesn’t get it.

An


Daily ActivityNetworkingBranding

respond quicklyconnect with opportunityreinforce business message


things to explain to your


Share fun storiespertaining to your industry.

Daily Activity | publish various types of posts to remind your customers “we’re here to serve you!”

Announce updates and accomplish-ments — locals gain confidence seeing your business grow!


Don’t be generic, give shout-outs to specific people and groups.

Networking | follow the news feeds of businesses and groups in your community.

Share their stories with your followers.


Remind customers when you are open &motivate sales during weak hours

Promote products and reinforce your brand with original graphics.

Branding | reinforce your brand, the products you offer, and what makes you unique in the market.

note for the


None of those posts were direct sales. Social networking is foremost an arena to

• Engage your customer base in conversation • Provide customer service help • Look like a professional • Prospect new business


$Now, for the dollars.


Offer coupons on low performance days.

Target new customers by distance, interests, and relationship to your current clientele.

Deals | announce your own specials and find new customers using regional advertising directly through Facebook.


Run an ad campaign through Facebook to target new customers by location, age, gender, and interests.Drive traffic to your website.

Facebook Ads | use geo and interest-based targeting to accurately find people already interested in your product.

Track the success of your campaign. See how your ad performs and export customized reports.


Find new customers with sweepstakes, user-generated contests, product giveaways, favorite picks, or trivia.

Increase Followers | offer exclusive promotions and contests only on your Facebook page.

Collect contact information from your followers and connect in other ways.


Ad Performance MessageResponse

Follower Stats

Measure | learn from your fans, track their demographics and behavior.


Someone with• Good English—speaking & writing• Ability to execute your marketing plan• Maturity & customer service skills• Quick response & follow through• 10-15 hours/week available• Image adjustment & graphic skills

Resources• Marketing plan• Budget• Customer service process • Time to quickly approve graphics & materials

To market your business on Facebook, you will need

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Employee• Identify someone on your team• Hire a skilled team member

Hire a service• DubTag.us

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we start from scratchdubtag.us

[email protected]

How to Train Your Old School Boss - Facebook

Social Media