It wasn’t very long ago that the Matrix
was released (okay, maybe it was)
and gave us a glimpse into the future
of how reality and the virtual would
mix to a point where you didn’t know
what was real and what was fake.
So while the conversion tracking that
AdWords currently offers tells you the
keywords and ads responsible for the
leads, it doesn’t give you the clearer
picture as to which actually drove
sales. The AdWords Conversion
Import now allows you to start tracking
offline conversions in a smarter way.
Not only does this allow you more
understanding, but it also allows you
to be smarter with your ad budgets.