HOW TO TELL A COMPELLING STORY? by 7 TIPS TO IMPROVE YOUR PRESENTATIONS
Oct 19, 2014
HOW TO
TELL A COMPELLING STORY?
by
7 TIPS TO IMPROVE YOUR
PRESENTATIONS
PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
PRESENTATIONS USAGES AMONG EMPLOYEES
TODAY’S MANAGERS HAVE BECOME TEACHERS, SPEAKERS AND… STORYTELLERS
*Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo
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72%
Education and
teaching
70%
Talks and
meetings
43%
Company
presentations
39%
Conferences
and trade fairs
32%
Private
occasions (for example,
ceremonies)
30%
Product
presentations
PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: DESPITE A STEP INCREASE IN USAGE BY THE PRESENTERS, DISSATISFACTION IS HIGH ON THE
AUDIENCE’S SIDE
Technical aspects
disappointed me the most :
• Presentation structure
• Presentation contents
• Presentation Design
45%
55%
The performance of the
presenter disappointed
me the most
% AUDIENCE DISSATISFIED CAUSE OF DISSATISFACTION
*Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo
88% Something is missing
in the presentations
I have seen and
listened
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PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
HOW TO SEDUCE YOUR AUDIENCE?
PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
MOTIONS
ATA
NITY
ONCISION
DUCATION
TORYLINE
URPRISE
STORYLINE
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CURRENT EQUILIBRIUM
Where we are
Global situation
1
STORYLINE
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WHY SHOULD WE CHANGE ?
Issue
Major trend
2
Root cause of
the issue
Trend catalysts
WHAT SHOULD WE CHANGE ?
STORYLINE
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3
STORYLINE
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Process steps to
tackle the issue
Challenges
HOW TO CHANGE ?
4
NEW EQUILIBRIUM
STORYLINE
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Where we will be
Global benefits
5
EMOTIONS
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CURRENT EQUILIBRIUM
CATCH THE AUDIENCE’S ATTENTION WITH EVOCATIVE
PICTURES AND DATA
Surprise
1
EMOTIONS
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WHY SHOULD WE CHANGE ?
Tension RAISE INTEREST IN THE AUDIENCE ABOUT THE MAGNITUDE OF THE
TREND OR OF THE ISSUE
2
EMOTIONS
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WHAT SHOULD WE CHANGE ?
Fear MAKE THE ROOT-CAUSE OF THE
ISSUE OBVIOUS AND PROVIDE THE AUDIENCE WITH CONCRETE PROOFS
3
EMOTIONS
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HOW TO CHANGE ?
Excitement TRANSPORT THE AUDIENCE THROUGH
THE CHANGE JOURNEY, SET FORTH THE BENEFITS BROUGHT AT EACH STEP
4
EMOTIONS
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NEW EQUILIBRIUM
Desire DEPICT THE AUDIENCE’S WINNING
SITUATION AFTER THE CHANGE TOOK PLACE
5
DATA
Jonah Sachs,
Winning the Story Wars
A STORY TAKES ALL THE SENSELESS DATA THAT THE WORLD PROVIDES AND TURNS IT INTO SOMETHING MEANINGFUL.
…The cumulative population
of
FRANCE and THE UK people are using PowerPoint to
create business and educational
presentations worldwide…
120 MILLION
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UNITY
MAKE YOUR STORY AUDIENCE-FRIENDLY FOR ALL
SP
EC
IALI
ST
RATIONAL EMOTIONAL
GEN
ER
ALI
ST
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CONCISION
SLIDES ARE NOT NOTES, THEY ARE THE SPEAKER’S VISUAL CRUTCH
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EDUCATION
YOUR AUDIENCE DOESN’T CARE ABOUT THE “HOW ?”,
IT CARES ABOUT THE “WHY ?”
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“The magnitude and
scope of the trend is big, change is
extremely important.”
WHY DOES
IT MATTER?
“Our lead customers
already adopted the trend and shifted their
purchase behaviour.”
WHY DOES
IT MATTER
TO US ?
“The trend is expected
to be sustainable and inexorable, change is
urgent.”
WHY DOES
IT MATTER
NOW ?
SURPRISE
MAKE YOUR STORY MEMORABLE BY TAKING YOUR AUDIENCE ABACK
INTRODUCE IT IN A MEMORABLE WAY
ILLUSTRATE IT IN A MEMORABLE WAY
I have something to
tell you…
Did you know?...
Something incredible is
happening…
You won’t believe it
but…
Did you hear the
news?...
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